Are You Cutting the Wrong Part of Your Spend?
Don’t just trust your gut. There are two key components, the CRM Data Layer and the GA4 Data Layer, that will help you make accurate decisions.
CarNow Taps Former CDK Global Executive for Chief Product Officer
John Lilly takes on leading role in redefining digital retailing for the automotive industry.
Your Data Doesn’t Stink; It’s Trapped
By unifying data by collecting it from different sources, a CDP provides a comprehensive view of each customer’s preferences, behaviors and purchase history, creating accurate customer profiles.
EpiCar Joins Forces with Florida Independent Automobile Dealers Association
Dealers identified “sourcing profitable inventory” as a major challenge, and EpiCar responded by connecting dealers directly with vehicles sourced from private owners.
Executive Spotlight with Sean Stapleton of Dealer Teamwork
Sean Stapleton of Dealer Teamwork shares his secrets on how to develop a successful company culture, his views on dealership marketing, GA4, paid search and more.
CallRevu Transforms Fixed Ops with ServiceVision Pro
ServiceVision Pro offers insight into fixed ops calls, allowing managers to evaluate metrics such as appointment-setting success rates, customer frustrations, pricing inquiries and more.
EpiCar’s New Platform Helps Resolve Inventory Dilemmas
Dealers can get priority notifications on listings that align with their criteria, ensuring they stay ahead of the competition.
Digital Drive: Reshaping Automotive Dealerships for the Future
Embracing this transformation requires an understanding of the technological tools available and a willingness to adapt traditional dealership operations.
TrueCar Announces New Leadership Appointments
TrueCar, Inc. announced in a recent press release new leadership appointments and role changes.
FrogData Partners with Minnesota Automobile Dealers Association
Under this agreement, MADA will endorse and recommend FrogData’s solutions to its network of dealer members across Minnesota.