Up in a Down Market: Navigating the Evolving Customer Experience, Part 3
I believe, eventually, you’ll be able to do everything online and have the dealership deliver to the home. For people who want that, that will be more of the norm in five to 10 years. Of course, there will still be some people who’ll want to come in, drive the car and shop.
Long-Term Strategies for Long-Term Growth
Auto consumers are more sophisticated than ever before. They know what they are looking for, and they know where to find information before they ever step foot on a dealership lot. So, how can you put your dealership at the top of their list? While there are certainly ways to see short-term gains, dealerships looking
Kendall Toyota Sets Its Sights on No. 1 By Integrating Processes to Better Focus On The Customer
Being second place in a competitive market is a goal many dealerships would love to be able to claim for themselves.
For Kendall Toyota in Miami, Florida, however, that’s simply not acceptable.
For many years, the dealership sat atop the perch in Toyota sales in their marketplace. Through changing circumstances — including the opening of its sister store West Kendall Toyota — Kendall recently slipped to the second spot. This served as a wake-up call for the dealership’s management to examine their processes and methods and to put plans in place to regain that title.
Sealing the Cracks Customers Fall Through
It might be easy to think that what is said online won’t impact your bottom line, but smart dealers know that reputation management connects with every other piece of their strategy to catch and keep customers.
Three Ways to Win Over Millennials in the Service Department
You can’t satisfy today’s customers with yesterday’s service department. Are you equipped to give them what they want? Today’s technology-minded customers expect a more-connected experience in the service lanes. Approximately 90 million Millennials are entering adulthood — and their peak autopurchasing years. Millennials are just the first of many generations who will grow up with
Don’t Fear the Future
When AutoSuccess published its first issue back in 2001, it was a different world than the one dealers face today. Thanks to the Internet and other technology, dealers and GMs have more opportunities than ever before to reach current and potential customers. While they’re commonplace terms now, concepts such as “texting,” “social media,” “online reputation
Better Customer Experience Starts With Better Employees
By hiring better-quality employees, your dealership — and your customers — benefit in the long run. Top-quality employees provide a better customer experience, allowing you to inspire repeat customers, referrals and a positive online reputation. Customer experience is increasingly the differentiator between high- and low-performing companies. Especially in the case of new-car dealerships, competition
Recalculate Your GPS for Success by utilizing BradleyOnDemand and Money Mind Mapp
We are in the fourth quarter of 2016 — is your dealership delivering the units you anticipated? Are your net profits in line with annual projections? Are all of your salespeople averaging 18+ units per month? How would you rate your client satisfaction? Your online reputation? Is your dealership flooded with repeat business and referrals,
Executive Spotlight with Paul Sansone Jr.
Paul Sansone Jr. discusses his evolution from car dealer to his initiatives like Dealer Controlled Leasing and Hope for a Ride program.
BendPak Names Expert Automotive Equipment Primary Distributor in Las Vegas Valley
This partnership ensures that customers of Expert Automotive Equipment will have direct access to the latest innovations and equipment from BendPak.