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Scalpel or Machete? Cut Marketing Wisely

Understanding which of your marketing efforts is actually performing and where to cut safely is critical to success and growth this year.

December 2023 cover feature-Understanding which of your marketing efforts is actually performing and where to cut safely is critical to success and growth this year.
Why Dealership Digital Signage Is Mission-Critical for the EV Evolution

EVs bring a new list of terms that consumers are being asked to understand, and dealers are being asked to effectively, accurately explain. Digital signage can help.

Adapting to the Next Digital Sales Revolution

It’s important for dealers to quickly recognize and embrace this transformation so they are positioned for success in this new age of auto sales.

Capstreet-Backed TradePending Acquires Fixed Ops Digital

Fixed Ops and its website service experience platform SPARK work with auto dealerships to create a better online experience for their service customers.

automotiveMastermind Introduces API for Dealer Groups, Digital Retailers and More

The integration will give industry partners a complete view of customers’ needs, preferences and behaviors – ultimately increasing the chances of converting leads into sales.

Manheim Tapped to Host Digital Private Store for Fusion Auto Finance 

Fusion Auto Finance is now able to consolidate its multiple disparate platforms into a single, seamless experience.

KADA Selects Digital Air Strike as Preferred Partner

As a KADA Preferred Partner, Digital Air Strike will provide its digital marketing, reputation management, AI chat and patented lead response technology solutions.

Dealerships That Employ Digital Solutions in Fixed Ops Experience Higher Profitability

Forward-thinking dealers who embrace digital technology and automation within their overall operations have a 64% higher net profit vs. static dealers.

Study: Digital Solutions in Fixed Ops Lead to Higher Service Profitability, Efficiencies

Cox Automotive surveyed more than 500 dealerships at various stages of implementing future-forward strategies designed to help them overcome future challenges.

Space Auto Announces Seamless Digital Retailing & Digital Desking Feature

The new feature will allow car dealerships to offer customers different options for their vehicle purchases, including terms, monthly payments and rates.