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Service Retention: Highly Effective Digital Marketing for the Service Drive

Service has many more opportunities to work with the customer than any other department in the store. That said, everyone should see how important it is to design a program to create long-term loyalty and retention.

AI Marketing: Help Your Customers Beat Option Paralysis

Effective marketing means more than just spreading the word that your dealership is open for business and hoping customers find vehicles they might want on your lot. This approach might have worked for previous generations of dealerships, but today’s customer has evolved.

Dealer.com Launches New Capabilities to Help Dealers Personalize Digital Marketing and Car-Buying Experience at NADA 2019

The new solutions being launched help dealers deliver a more complete and connected digital storefront, with personalized experiences that reach and engage customers at every step of the shopping process while providing improved flexibility, customization and Managed Services options.

Experian Redefines Marketing to Help Automotive Brands Better Engage and Connect with Car Buyers

This new solution lets automotive marketers identify potential customers more precisely and have more meaningful interactions.

Team Velocity Marketing Acquires Leading Video Pre-Roll Provider, Car-Mercial

Team Velocity Marketing has acquired the industry leader in video pre-roll, Car-Mercial.  Team Velocity will integrate the award-winning video technology into their marketing automation platform, Apollo, to further enhance customer engagement and optimize client performance.

PCG Research Report Finds That Video Marketing Presents Massive Opportunity for Auto Dealerships

22-Page Report Summarizes Market Potential and Provides In-Depth Evaluation of Flick Fusion’s Smart Flicks Video Marketing Platform

The Texas Three-Step: A Three-Stage Marketing Play That Will Set Your Phones on Fire

It always seems that the more personal a marketing plan is, the more effective it is. Engagement is the premise behind this monster. Let’s begin with what you’ll need.

Three Trends That Are Revolutionizing Automotive Internet Marketing

Marketers know that a shift in customer behavior brings challenges in targeting the right audience. According to a recent survey published in The Wall Street Journal, 2016 marked the first time that consumers bought more products online than in physical locations. Respondents said that 51 percent of their purchases were made on the Internet, compared

Demystifying Marketing: Four Secrets to Successfully Sell Your Service Department

Don’t let marketing overwhelm you. These four surefire tactics will help you create messaging that brings in more customers; and more revenue.

OfferLogix, Fullpath Partner to Enhance Customer Experience

This integration signifies a significant stride toward transparency and efficiency in the automotive industry.