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Naked Lime Whitepapers and E-books Deliver Dealer Insights

2019 saw the launch of both Compass, a marketing intelligence platform that uses fact-based decision-making to target potential dealership customers, and of video creation services.

‘Tis the Season! 4 Tips to Ring in the Holiday Revenue

Leverage the power of cross-channel marketing to increase customer engagement and ROI. Multiple touchpoints, such as combining a mailer or email with follow-up BDC calls, can increase ROI as much as 24%.

Is Your Data Living on an Island Doing Nothing for You?

Most automotive CRMs present only a snapshot of your customers’ data, which will decay over time unless you are working hard to keep your database “evergreen.” Your dealership’s job is to effectively gather data and protect it to give your dealership the competitive advantage it needs to flourish.

Dealer Inspire Selected by General Motors to Provide Website Services to 4,000+ U.S. Dealerships

Dealer Inspire’s platform is built for powerful dealer customization, with page-building tools that allow dealership teams to easily update and create professional quality web pages with no coding or complicated tools required.

Cars.com Appoints New Vice President and GM Julie Scott

Scott will drive growth in Cars.com’s national sales channel, focusing on business-driving advertising solutions for OEMs, regional dealership groups and brands looking to tap into Cars.com’s insights and its audience of more than 22 million unique visitors each month.

WheelsTV Joins CDK Global Partner Program

As a member of the CDK Partner Program, WheelsTV can now provide dealers and OEMs with the WheelsTV Showroom’s interactive video test drive application through their CDK website.

How to Drive Successful Change at Your Dealership

The most important digital changes are never quick or simple. It took years before people realized how powerful the iPhone could be — RIM execs viewed mobile apps as a novelty for children, choosing not to add them to the Blackberry platform because they didn’t believe serious businesspeople had any use for them.

LotLinx Welcomes Neal Gann as President

LotLinx has announced that award-winning automotive marketing executive Neal Gann will join the company’s senior leadership team as president.

The Case of the Missing Google Traffic

Google Analytics is the gold standard for measuring website performance. The key metrics usually monitored are number of visitors or sessions, bounce rate and website conversion. Dealers have learned to ask the right questions and look out for the obvious problems.

Dealer-FX’s ONE Platform Approved For General Motors Parts iMR Participation

By adopting Dealer-FX’s ONE Platform, GM dealerships can deliver the industry’s best digital service experience. The platform is enhanced by integration with 23 leading DMS vendors and GM data integration.