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Car Buyers Visiting Fewer Dealerships, Making Faster Decisions as Online Engagement Rises

The number of dealerships visited in the car-buying process also continues to drop.

Autotrader Drives Customer Engagement, Delivers More Leads with New Personalized Digital Car-Shopping Experience

Dealerships who use Digital Retailing on Autotrader have an advantage by offering their consumers a better way to begin their purchase online and build a positive relationship right from the start.

Carma Project and Toyota Boost Engagement Via Peer-To-Peer Platform to Accelerate Takata Airbag Recall Repairs

Innovative program offers individuals incentives for alerting friends and family about deadly airbags.

Build-A-Brand Brings Revolutionary Tech to Auto Industry with Launch of Proprietary Engagement Platform

The innovative and non-disruptive digital platform equips sales associates with a powerful app suite that integrates a dealer’s marketing efforts and sales staff’s social media strategies to enhance and personalize a prospect’s buying experience.

Ways to Increase Your Customer Engagement

When you take the initiative to refresh your brand and strengthen your online presence, you help ensure your dealership’s longevity and brand awareness within the automotive industry.

Dominion Dealer Solutions’ New Dynamic Reports Portal Provides Immediate Access to Marketing, Success and Engagement Reporting

The Dominion Dynamic Reports Portal is one feature of our direct marketing solution which offers almost 20 years of experience providing multi-channel marketing for dealerships, dealer groups, and OEM’s.

BDCs or Customer Engagement Center? It’s an Easy Decision From the Customer’s Point of View

Why do we make it so hard for consumers to buy cars? Today’s car shoppers want to know details about the potential transaction and many BDCs are simply not equipped and, in many cases, are not permitted to provide this information.

Four Surefire Ways to Optimize Your VDPs for Maximum Engagement

The aim of many marketing efforts is to drive qualified buyers to your dealership’s Vehicle Detail Pages (VDP). However, this is only half the battle.

Why Page Engagement Is More Important Than Lead Form Fills

The premise is simple: If someone is willing to provide you their information on a lead form, then they are obviously interested in the car on your lot and this automatically makes them a lead.

Podcast: Increasing Engagement on Your Dealership’s Website

Autobytel’s Scott Pechstein talks about increasing customer engagement on your dealership’s Website to bring them into the store.