Traditional vs. Digital Marketing in 2018
Dealers that have a well balanced diet of traditional media, sprinkling in direct mail too, and a solid digital offering are the dealers seeing the best results.
Making the Shift: Why Switching to Digital Marketing is Valuable
As a Millennial, I will be the first to admit that I’m actually a little old fashioned. I still take notes for everything by hand in a notebook and I still get books from the library on a weekly basis instead of downloading them onto any kind of e-reader.
Making the Shift: Why Switching to Digital Marketing is Valuable
Digital marketing is one of the greatest resources available for dealerships right now. If marketing of any kind isn’t already a part of your budgeting plan, why not?
Digital Marketing Is a New Tradition
Digital marketing is part of the tradition now. Embrace the advantages that it brings. Welcome it to the fold and let it help spread your message to more consumers than ever.
It’s Time to Re-Examine Your Digital Marketing Spend
Much of the discussion in automotive digital marketing is starting to center around Google AdWords and the quality of Website traffic that is being generated. Over the past decade, we have measured our results on Google AdWords by looking at cost per click (CPC), bounce rates, impression share and click through rates. These simple metrics worked great when cars were flying off
10 Innovative Digital Marketing Companies Helping Dealers Dramatically Improve Profitability
The automotive industry continues to evolve around the way consumers research, buy and service vehicles. One thing remains the same in the highly competitive industry – dealers continue to implement marketing strategies and technologies to help drive new sales and service business while at the same time retain their existing customers. Dealers have hundreds of
Solving the Automotive Digital Marketing Puzzle: Budgets, Inventory and Funnels
As a kid, I remember it taking me about an hour and a half to solve the original Rubik’s Cube. It was deductive “if-then” reasoning that got me through that task then and still guides me today. I’ll admit, though, that it sometimes takes me longer than an hour and a half to solve some of today’s automotive digital marketing puzzles (wink, wink).
PureCars’ Marketing Platform Receives Digital Advertising Certification for Honda Dealer Program
The partnership will help Honda dealers identify and design the best, most cost-effective digital advertising solutions to help build more profits and increased transactions.
PureCars’ Meridian Automotive Marketing Platform Receives Digital Advertising Certification for Porsche Dealer Program
Dealers participating in the program enjoy a discounted fees rate, access to Porsche funds for their media spend, greater alignment with OEM campaigns and incentives and OEM support.
TAGRAIL Announces the Addition of Agile Marketing Features to its Digital Retailing Platform
The TagRail platform includes modules to help dealers better manage workforce dynamics, engage customers and improve workflows through the dealership.
