Equifax and Jabian Consulting Connect Data and Analytics for Better Customer Journey
The study found that universally both franchise and independent dealers want to predict and understand consumer behavior by enabling early engagement online, and leveraging consumer information (trade/buying habits) to help power the consumer purchase.
Fast Forward: Predictive Analytics
In theory, direct marketing has always been future based. After all, it typically happens before any dealing in the showroom takes place. But today, intelligent direct marketing based on predictive analytics amounts to so much more than the “good old days” of sending out a bunch of mail and waiting for the up bus to
Embracing AI: How Automotive Dealerships Can Supercharge their Operations and Reconnect with Humanity
Having a human-centric approach, augmented by AI, is the cornerstone of a dealership that not only excels in sales but also in creating lasting connections with its community.
Everyone Has Something to Teach Us
Don’t let pride keep you from learning and expanding your skill sets. Create a “learning zone” where knowledge is freely shared.
Navigating Shrinking Margins: Acquisition Lessons from the Stock Market for Dealers
Initiatives are being developed to ensure that dealers can access the necessary vehicle data without facing prohibitive costs, aiming to make vehicle data more affordable and efficient.
Dealer Teamwork Earns 2024 Google Premier Partner Status
Digital marketing agency ranks in top 3% in the U.S. for the seventh consecutive year.
Exploring Educational Opportunities with NADA and ATD
The comprehensive NADA and ATD programs, complemented by an extensive array of resources, foster excellence and innovation within the automotive retail landscape.
Critical Thinking with the Genius Club
A lack of critical thinking is responsible for the success of every con that reaches epic proportions. We must think critically to protect ourselves from evil geniuses.
FrogData Unveils AI-Connected Dealership Platform
The core of this innovation lies in FrogData’s unique data repository and the deployment of FrogAI, a series of AI models dedicated to solving distinct business problems within the automotive retail sector.
Experian Unveils Tool to Help Dealers Mitigate Fraud Losses
Fraud Protect is a web-based application that helps automotive dealers detect and prevent fraud while maintaining a positive shopping experience for the consumer.