Why Manager Accountability at the Dealership Matters: A Q&A Session with Automotive Expert Justin Brun
Management is a result-driven discipline; if you’re not holding people accountable, you’re not doing your job. But today’s dealership managers wear more hats than ever — from monitoring the CRM and keeping up with ad spends to handling upset customers and staying on top of training their staff — the list goes on.
ActivEngage Launches ActivOne to Offer Car Dealerships the Most Comprehensive Digital Messaging Solution on the Market
Orlando-based company releases revolutionary communications suite to support evolving digital conversations and help car dealers generate more revenue.
Podcast: Using Live Chat in a Slowing Economy
Todd Smith of ActivEngage talks with us about making the most of live chat in a slowing economy. activengage.com
How to Master the Art of Online Conversation
Much like the printing press during the European Renaissance, the Internet has transformed the way we interact forever. “Googling” is now a verb synonymous with getting answers, we can communicate with people across the world in a matter of seconds and we can buy things without leaving the house. It’s a fast-moving, interactive digital world,
The Lead Deception
See how lead enrichment can help to gain the additional insights you need to increase contact rates and produce better conversations.
Leadership Podcast: Growing and Developing as a Leader
We’re returned to some of our past guests to get their thoughts on what they are doing to ensure they continue to grow and develop as a leader.
Using Data to Connect With Buyers
Creating a comprehensive contact record opens up communication channels and extends your marketing reach with every shopper.
Elevator Operators Can Show Us the Path to Digital Retailing
For digital retailing to succeed in automotive, we need to add the human element to ease the transition from the current habits of car buying shoppers. Human interaction during the online process will yield much better results than leaving it to the customers to figure it out for themselves.
Is Your Data Living on an Island Doing Nothing for You?
Most automotive CRMs present only a snapshot of your customers’ data, which will decay over time unless you are working hard to keep your database “evergreen.” Your dealership’s job is to effectively gather data and protect it to give your dealership the competitive advantage it needs to flourish.
Your CRM Will Be at the Center of Your Success
While existing CRMs may still bring a level of ROI for the dealership, data, bots and personalization will start to change shopper and customer expectations and redefine how the automotive sales process will work. Stop focusing on things from the past and ask yourself, are you creating experiences that create rapport and build trust that will last a lifetime with every shopper?
