Taking a Holistic Approach to Your Digital Reputation, Social Media Management
The idea of your website, your social media presence and your public-facing reputation on Google or Bing all being separate entities that need separate attention is outdated.
How Dealers Can Successfully Tap into Election Cycle Digital Advertising
While the cost of digital advertising is expected to rise in the coming months, dealers can leverage these tips to maximize their advertising investment.
Dealers’ Advertising Strategies for Ford Bronco, F-150
The key to any dealer succeeding long term lies in the fundamentals of the auto retailing business. It’s important to remember the importance of always making the transaction experience exceptional for the customer.
PureCars’ Marketing Platform Receives Digital Advertising Certification for Honda Dealer Program
The partnership will help Honda dealers identify and design the best, most cost-effective digital advertising solutions to help build more profits and increased transactions.
PureCars’ Meridian Automotive Marketing Platform Receives Digital Advertising Certification for Porsche Dealer Program
Dealers participating in the program enjoy a discounted fees rate, access to Porsche funds for their media spend, greater alignment with OEM campaigns and incentives and OEM support.
Social Listening Improves CX: 4 Steps to Make it Happen
A social listening strategy has benefits well beyond marketing and metrics. Don’t miss these tips for improving your company’s social listening skills.
The Automated Future of Video Advertising
Skip. The button most people hit so they can ignore the ad and go straight to the YouTube video they wanted to watch. But what if that ad was customized to every unique viewer with the current offer available at their local dealership for the exact car they were just shopping for?
“But, Does it Sell Cars?” A New Podcast Educates Automotive Retailers About Social Media
Listeners can expect to learn, laugh, and challenge what they know about social media today, especially as it is used to help automotive retailers sell and service more cars profitably.
Historic Opportunities: Advertising Has Evolved — Have You?
Through most of American history, people got their news from a newspaper and that’s where auto dealers, desiring to reach this audience, placed their advertising. Radio then came along and grabbed a slice of the public’s attention and dealers followed suit. Later, with the addition of television to American homes, dealers were able to show
Podcast: Evolving Digital Advertising
Jason Girdner of TECOBI speaks with us on the evolution of social media advertising for dealerships. https://tecobi.com/
