Franchise Support During Pandemic is Critical to Survival & Success
Staying up to date may feel like you’re keeping an infinite number of balls in the air, but the support of a franchise system lightens the load for all, in all facets of the business.
What the Families First Coronavirus Response Act Means to You
In response to the coronavirus pandemic, Congress passed the Families First Coronavirus Response Act. Here are the basics of the act in this article and the next steps dealers should take.
9 Tips to Make Working Remotely Work for You & Your Employer
Here are nine practical tips you can use to make the most of this experience.
Get Involved in Your Community in a Big Way
Dealership marketing is more complex now than ever before. Many questions must be considered, such as, “Is traditional marketing dead or is digital overcrowded and overpriced?” “Should we use direct mail or not?” “Do customers even need to see a beautiful building and a clean lot packed with desirable inventory anymore?”
The Automated Future of Video Advertising
Skip. The button most people hit so they can ignore the ad and go straight to the YouTube video they wanted to watch. But what if that ad was customized to every unique viewer with the current offer available at their local dealership for the exact car they were just shopping for?
High Performance Doors: Think You Can’t Afford Them? Think Again
Every year, hundreds of new and remodeled automotive dealership facilities open across North America. Automobile brands are introducing eye-catching building image designs to compete for buyers’ attention.
The Theory of 5: What is Your Why? Finding the Real Reason Behind Our Goals
There’s no shortage of articles, videos, books, blog posts, podcasts and other material that share the importance for building profits and gaining wealth. “It will take focus, stamina, courage and determination to build our financial and business skills,” we’re told, “so let’s get started now!”
Bulldog Kia Supercharges Sales with an AI Assistant
“How much sense does it make to send all your internet leads and incoming sales calls to the lowest paid and least experienced employees in the sales department?” asked David Kernall of Bulldog Kia in Athens, GA. See how his dealership transition its sales process.
The Elephant in the Digital Showroom: The Sales Process Evolution
Each modification to your sales process can be tested and fine-tuned one at a time to meet your needs. The important thing to keep in mind is that buy-in is an absolute requirement.
Employees, The Lifeblood of Our Business
We believe that our organization’s ability to create and deliver the best quality, speed and cost performance is critical to maintaining our competitive advantage and achieving continued growth.
