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NADA 2023: DealerPRO Training – Service Advisor Success

Members of the DealerPRO Training team discuss how service departments can best provide customers with safe, reliable vehicles.

Are You Missing These Service Drive Profit Opportunities?

Most customers rely upon someone with vehicle knowledge to provide maintenance recommendations. Shouldn’t that be you?

Don Reed Profit Opportunities
How Employee Retention Impacts Owner Retention

You don’t tolerate underachievers in sales, but do you maintain a safe haven for them in your fixed operations?

Kentucky Dealership Puts Customers First

AutoSuccess sat down with Glenn’s Freedom’s Nathan Stahl, the general manager and operating partner, and Casey Dalton, the dealership’s service director, to learn more about the improvements they’ve made in Service and Parts and how they achieved an additional $400,000 in additional gross profits year over year.

Keep Those Customers Coming Back!

Analyze your fixed operations marketing plan to see how you compare with these strategies. Make the commitment to support your service advisors so you can keep those customers coming back.

The High Cost of Ignorance

For those dealers who are committed to make ongoing training a culture within their dealership, I’m betting this year will be another sales record in both sales and service.

How to Design a Fixed Ops Marketing Plan

Now is the time to evaluate your fixed operations marketing plan for 2020. Remember to give all of your customers reasons to keep coming back and they will reward you with big dividends.

Why You Need a Fixed Ops Sales Team

Train your fixed ops sales team on the Road to a Sale and you will see your customer pay traffic increase, your CSI will be above average and your net profits will definitely beat last year’s.

What Value Do Your Technicians Provide?

If an average technician produces about the same gross profit as an average salesperson, one would naturally assume that each of these people deserve to share equally in the attention received from the general manager and/or dealer, right?

The Key Performance Metric for Service Profitability

The legendary golfer, Bobby Jones, summed it up so well: “If you fail to get the proper kind of instruction, no matter how much you practice, you’re only going to get better at making yourself worse.”