3 Strategies to Cultivate Enthusiastic and Loyal Fans
Loyal customers tend to prioritize great customer service over price and scoring the best deal. So, it pays to put time and resources into nurturing your existing customer relationships. Begin cultivating loyal customers immediately with these three retention strategies.
You Are What Your Record Says You Are
When legendary NFL coach Bill Parcells was asked about a mediocre team’s performance, he responded, “You are what your record says you are.” This statement applies to anyone who works in a performance-based business. It’s especially applicable to your sales team.
Pros and Cons of Internal vs. External BDCs
Only one thing is certain; inbound phone calls are still the best low-funnel leads, so make sure they’re handled properly.
Do What Others Won’t
In an era when new vehicle margins are razor thin, it’s difficult to compete on price alone. The good news is you don’t have to. Although many customers claim that price is the most important factor when it comes to purchasing, we all know from experience that other factors weigh into the decision.
How to Interview Salespeople
Dealers are struggling to fill sales positions, according to the NADA 2018 Dealership Workforce Study. Total sales consultant turnover is at 80 percent, and hiring efficiency is 46 percent, which means dealers need two new hires to find the right sales consultant. Additionally, 42 percent of sales consultant terminations happen within the first 90 days.
ELEAD1ONE Takes Home Three Automotive Website Awards (AWA) from NADA, Presented by PCG Companies
PCG Companies’ Vanguard award is a new category this year, presented to companies and products leading the way in new developments in the automotive industry.
How to Connect With More Customers
Car sales are not about standing around, waiting for ups. It’s about being proactive, not just with new leads coming in but also with the customers sitting in your CRM. If you’re not data mining, you’re wasting an amazing opportunity.
ELEAD1ONE Introduces DealBuilder Digital Retailing Solution for Auto Dealers
DealBuilder Showroom enables salespeople to be fully mobile while guiding customers through the car-buying process. Salespeople can interact with customers and progress through each step whether they are out on the lot, at home or running errands.
Podcast: The 80/20 Rule of Sales Training
Bill Wittenmyer of ELEAD1ONE on the benefits of the “80/20” Rule of selling, and why going for the close can be a mistake. elead-crm.com
The 80/20 Rule for Sales Training
I have always been in sales, but I can’t remember the last time I used a closing phrase. If I do my job well, the customer should be asking me to buy. If I have to rely on a memorized word track to try to close a deal, then I have failed.
