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Melissa Cartagena

What is one of your proudest accomplishments of your career? As part of my tenure at AutoNation, I spearheaded the development and expansion of the organization’s digital marketing initiatives with the creation of our programmatic ad program. This program allowed us to effectively target and deliver customized messaging to a diverse in-market audience across 300+

Beth Beans Gilbert

What is one of your proudest accomplishments of your career? Our management team oversees more than 20 dealerships, our parts business and other operations, as well as nearly 1,800 employees. Our goal has been to provide clear direction for everyone involved despite our growth as a company. That helps us maintain consistency and uphold standards

Auto Pros Visit Interstate Auto Care, Madison Heights, MI

For Bill Nalu, his business is more than just fixing cars, it’s about connecting with people on a personal level.

Recon Will Sink You in 3Q

If recon accountability is inaccurate, then profit expectations will not be realistic. And specific problems are sure to arise, which will kill sale margin.

The 3 Questions Customers Need Answered

When we answer the three questions, we’re engaging the customer in a discussion, rather than “pitching a product.”

Emotion Is Among the Biggest Motivators for EV Buyers

Connecting with consumers’ emotions and personality is more likely to ignite interest in battery electric vehicles.

Emotion is among the biggest motivators for EV buyers
Auto Pros on the Road: Curt’s Service

Detroit-area full-service facility completed an “all-green” expansion for comfort and safety of techs and clients.

Auto Pros on the Road Post
A.J. Merrifield (Army)

  How has your military experience influenced your career in the automotive industry? I think, more than anything, my military experience taught me to be flexible, to work well with a team to accomplish the mission, and to realize that very few plans go the way you intend them to.   What are some of

Overcoming Inventory Challenges in the Dealership

While many challenging factors are outside of a dealership’s control, here are some practices to keep in mind to sell from inventory and market to drive traffic.

Are You Derailing Your Sales?

An in-market consumer has reached your website looking for inventory. What will they find?