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Cultivating the Customer Experience

Loyal customers are at the heart of every successful dealership. Charles Daher Jr. and the team at Commonwealth Auto Group cultivate the customer relationship with marketing technology that creates a personalized experience for every customer.

ZipDeal Sister Company Ceramiseal Hires National Sales Director

Environmental protection product company recruits fixed ops director with 26 years of experi-ence to lead expansion team.

Freedom Solar Teams Up with Bob Tomes Ford-McKinney

Texas-based solar company drives savings and sustainability to help family business adapt to challenging times.

Alternator Pulley Diagnostics

Don’t automatically assume an illuminated charge light problem is inside the alternator and potentially unserviceable. The problem could be the pulley and belt drive system. Neglecting to test and diagnose the pulley can lead to unnecessary replacement.

EasyCare Adds Truck Protection Plans, Becomes MotorTrend Recommended Best Buy

These two new programs provide three levels of mechanical breakdown coverage to fit different budgets and driving habits.

Lexus Dealership Showcases New Galileo Video Wall

The Galileo processor receives feeds from multiple media servers and cable boxes, depicting a variety of Lexus promotional videos and more.

Dealers United Helps 5 Auto Dealerships Drive Success During COVID-19

The Facebook-based digital advertising agency for the automotive industry, was quick to successfully help their clients pivot and navigate the business challenges presented by these uncertain times.

Coats’ Tread Depth Scanner Builds Service Opportunities

A printed handout is a visual selling tool while transparently providing customers with data and the confidence to make an informed service decision.

Coats Garage Tread Depth Scanner
Cylinder Sealing: The Art of Measuring What’s Happening Now

Conventional cranking compression and cylinder leakage tests have become time-consuming and often inaccurate. Modern engines require a more accurate method of testing cylinder sealing.

On-board testing capabilities cut compression testing time from hours to minutes on this 2013 Ford F-150.
The Critical Need to Embrace Digital Retailing in the Dealership

If you’re not already implementing these strategies to sell in today’s market, consider the following to increase ROI and customer experience.