‘Tis the Season! 4 Tips to Ring in the Holiday Revenue
Leverage the power of cross-channel marketing to increase customer engagement and ROI. Multiple touchpoints, such as combining a mailer or email with follow-up BDC calls, can increase ROI as much as 24%.
Securing Customer Data Management to Expect (& Capitalize Upon) the Unexpected
The most obvious benefit of CDM is time. Quickly pulling customer and vehicle information on high-volume days relieves administrative burden so the service team can focus on repairs.
The Role of a Finance Manager in the Dealership of Tomorrow
Start talking about the strategy going forward in constantly educating your customer base on your valuable F&I protection and make it as easy as possible to purchase when the customer decides it makes sense to do so — wherever that customer is.
Educate, Don’t Sell with Videos
If you could say anything that you wanted to say to a shopper who you knew was watching your video from your competitor’s lot, what would you say?
AI Assistants Aid Dealer in Providing Service Excellence
The success of a company’s sales organization to convert prospects into customers greatly depends on how well they follow up with their inbound leads.
According to an annual Sales Effectiveness Report commissioned by Conversica and conducted by an independent research firm, sales organizations are their own worst enemies when it comes to converting leads.
Writing Emails That Work
Followup. It’s an essential part of the sales process that often is overlooked. By following a few guidelines and creating personalized emails that extend your relationships, you will convey your enthusiasm, professionalism and sincerity in your communication — and, of course, close more business.
Car Buying Should Not Resemble a Hostage Situation
Many dealerships embody high standards and seek to improve the customer experience but find it challenging to boost consumer confidence. Here are a few ways to provide a positive collaborative experience for your customers.
Build-A-Brand Partners with Auto Industry Sales and Marketing Strategists, Shawn Hays & Dave Benson
With the addition of Hays and Benson, Build-A-Brand positions itself as the go-to leader in personal branding within the auto industry.
Conversica Named Technology Partner of the Year by Marketo
Conversica is a member of Marketo’s LaunchPoint partner program, which delivers seamlessly integrated, best-in-class partner solutions that solve business challenges, such as maximizing revenue opportunities—the central focus of the Marketo-Conversica relationship.
How to Maximize Your Digital Ad Spend
The shift from traditional advertising to digital advertising continues to grow. Today, it’s common for 90% of a dealer’s budget to be spent on digital channels. Yet, it’s very difficult for most dealers to directly attribute phone calls, appointments and sales to that ad spend.
