You Are Not Running a Democracy
The whole team needs to “buy in” to change when it comes to improving customer satisfaction and retention, increasing profitability and giving a dealer the kind of return on their investment that they deserve. It’s not an option.
Outsell Kicks off the Year with Industry Award Wins for Innovative Automotive Marketing
Brian Pasch of PCG Companies announced that Outsell won a 2019 AWA Award in the Marketing Automation category for their Outsell 5.2 platform.
What Stops Success?
Success is defined as “the accomplishment of an aim or purpose.” That should tell us a lot about the value of goals and how we should approach them. Some of us never reach our goals because we never set any. We may want to be successful, but without goals and purpose we really don’t have any measuring stick to go by.
How to Interview Salespeople
Dealers are struggling to fill sales positions, according to the NADA 2018 Dealership Workforce Study. Total sales consultant turnover is at 80 percent, and hiring efficiency is 46 percent, which means dealers need two new hires to find the right sales consultant. Additionally, 42 percent of sales consultant terminations happen within the first 90 days.
Ride Control and Electronic Stability Control
ESC systems use automatic computer-controlled braking of individual wheels to assist the driver in maintaining control in critical driving situations. Here’s what you need to know to keep your customers safe.
Cox Automotive Forecast: December U.S. Auto Sales to Finish Strong
When the final 2018 numbers are counted, U.S. auto sales will finish near 17.2 million units, a modest uptick from last year. It will be the fourth year in a row beating 17 million and above most forecasts.
The Theory of 5: Mentoring: Leave Your Ego at the Door
Seeking guidance can be a humbling experience. When we ask for support in this way, we are admitting our knowledge and skills are inferior to theirs. They have the skills, habits and attitudes we would like to learn. We’re acknowledging that, at least in one particular area, they are our superior.
Dealers Earn Record Profits in 2018 — Fake News or the Real Deal?
Let’s make 2019 a record year for profits in your dealership. The opportunity is in your service department right now as you’re reading this blog. Now go out there with your new attitude and make some money! You deserve it!
A Game Plan for Success
Even with a plan in place, the process of improving doesn’t happen automatically. When managers build a finely tuned team through goal setting, training, educating and coaching, they will put the business on the road to success.
Phone Skills We Learned While Building Automotive Digital Assistants
We all understand that DAs like Alexa know more details than your employees, but is she more trustworthy? Create dealership processes and develop people like we develop DAs.
