Outsell’s Revenue Grows Again in Q3 2019, Despite Continued Weakening Auto Industry Sales - AutoSuccessOnline

Outsell’s Revenue Grows Again in Q3 2019, Despite Continued Weakening Auto Industry Sales

Highlights include the launch of Mileage Estimator, a predictive model that helps dealers more accurately target consumers in their customer journey.

Marketing software platform helps dealers better understand the impact of every dollar spent

Outsell, which offers the first AI-driven marketing automation platform for the automotive industry, announced recently that while U.S. auto sales continued to weaken in Q3, Outsell’s year-to-date revenue kept growing – up 7% compared to prior year, while direct sales increased 19% year-over-year.

“Historically, weak auto sales translate into growth for Outsell,” said Mike Wethington, co-founder and CEO of Outsell. “We saw it in the 2008 downturn, and we’re seeing it now. That’s because in a challenging market, dealers have to be more careful about how and what they spend, and Outsell’s platform helps them determine what’s working and what’s not.”

Highlights from the quarter:

  • Launched Mileage Estimator, a predictive model that helps dealers more accurately target consumers in their customer journey.
  • Sponsored and spoke at Digital Dealer 27, one of the auto industry’s preeminent events.
  • Outsell assembled its Customer Advisory Board at Outsell Headquarters, bringing together industry leaders to discuss the company’s 2020 product roadmap & objectives, and how it can continue to improve its value to dealers.

“With our best-in-class ROI attribution, Outsell quickly pays for itself by providing dealers with the data they need to make smarter marketing investments,” said Wethington. “With Outsell, dealers stay top-of-mind with consumers, retain more customers, and earn more market share.”


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