Marketing software platform helps dealers better understand the impact of every dollar spent

Outsell, which offers the first AI-driven marketing automation platform for the automotive industry, announced recently that while U.S. auto sales continued to weaken in Q3, Outsell’s year-to-date revenue kept growing – up 7% compared to prior year, while direct sales increased 19% year-over-year.

“Historically, weak auto sales translate into growth for Outsell,” said Mike Wethington, co-founder and CEO of Outsell. “We saw it in the 2008 downturn, and we’re seeing it now. That’s because in a challenging market, dealers have to be more careful about how and what they spend, and Outsell’s platform helps them determine what’s working and what’s not.”

Highlights from the quarter:

• Launched Mileage Estimator, a predictive model that helps dealers more accurately target consumers in their customer journey.
• Sponsored and spoke at Digital Dealer 27, one of the auto industry’s preeminent events.
• Outsell assembled its Customer Advisory Board at Outsell Headquarters, bringing together industry leaders to discuss the company’s 2020 product roadmap & objectives, and how it can continue to improve its value to dealers.

“With our best-in-class ROI attribution, Outsell quickly pays for itself by providing dealers with the data they need to make smarter marketing investments,” said Wethington. “With Outsell, dealers stay top-of-mind with consumers, retain more customers, and earn more market share.”

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