Outsell’s New Mileage Estimator Predictive Model Helps Dealers More Accurately Target Consumers in their Customer Journey - AutoSuccessOnline

Outsell’s New Mileage Estimator Predictive Model Helps Dealers More Accurately Target Consumers in their Customer Journey

Most dealerships however either don’t have access to the data for vehicles they don’t service, don’t regularly collect mileage when they do service it, or may not have the expertise to analyze the data they have.

Predictive analytics help dealers determine which communications consumers should receive, tailor dynamic content, and serve up timely and relevant on-demand campaigns.

Outsell, which offers the first AI-driven marketing automation platform for the automotive industry, announced recently that it has added a new Mileage Estimator predictive model to the Outsell platform. The Mileage Estimator allows dealers to better predict what consumers might need so they can provide timely automotive service and vehicle offers and provide a better customer experience.

Vehicle mileage is an important data point for helping dealers pinpoint where consumers are in their automotive lifecycle.  Most dealerships however either don’t have access to the data for vehicles they don’t service, don’t regularly collect mileage when they do service it, or may not have the expertise to analyze the data they have. That leaves a data gap – one that’s now filled by Outsell’s new Mileage Estimator model, which establishes mileage patterns for every make and model and combines them with unique data it has for each consumer to more accurately calculate current mileage for a vehicle identification number (VIN).

“Enhancing our models and implementing the Mileage Estimator has had a major impact on the platform,” said Litded Davis, vice president of product and program management at Outsell. “We’re able to fill in missing information for dealers and consumers to better predict their service and vehicle needs. This helps the dealer drives sales zeroing in on the right consumer, which results in higher engagement for a happier and more loyal customer.”

Davis said that before adding Outsell’s Mileage Estimator, most dealers see between 60-70% of their database records unassigned to a consumer lifecycle stage. After adding Mileage Estimator, that typically drops to 30-35%, meaning hundreds or thousands of additional consumers are now eligible for communications across channels relevant to their individual lifecycle stage, personalized for them.

Other new Outsell enhancements include Single Sign On (SSO) for security and a better user experience, and a lapsed servicer preset filter to help dealers quickly identify consumer and vehicle information (including number of visits and VINs) and then easily download a quick call list that staff can use to drive visits to their service departments. 

Links:
Outsell

You May Also Like

Randy Wise Automotive Establishes $50,000 Scholarship

The scholarship fund is established at Northwood University in honor of Randy Wise Automotive Group Founder Randy Wise.

Randy Wise Automotive Group is establishing a $50,000 scholarship fund at Northwood University in honor of its esteemed founder and leader, Randy Wise.  

“We are deeply honored by Randy Wise Automotive Group's generous contribution, which aims to support and inspire the next generation of automotive retail industry leaders by providing critical financial assistance to students enrolled in Northwood’s Automotive Marketing and Management degree program," stated Dr. Matthew Bennett, vice president of strategic alliances and the Center for Automotive and Mobility Studies at Northwood University.

Lithia & Driveway Expands Retail Network in US Southeast Region

These newly acquired stores are projected to generate over $240 million in annualized revenue for Lithia & Driveway.

Orbee Integrates ActivEngage Messaging Data

Integrating messaging data into CDP shopper profiles will help create powerful shopper journey segmentation and personalization.

NADA and Authenticom Introduce NADA Vault

NADA Vault is a secure dealership data syndication platform to syndicate their data among vendors, customers and manufacturers.

CarNow Introduces ‘Conversion+’ for Independent Car Dealers

The new platform facilitates live connections between dealerships and customers, guides the shopping process and drives sales conversion.

Other Posts

Rita Case Tips Her Hat to Holy Cross Health Staff

Hospital staff enjoys lunch sponsored by Rick Case Automotive in celebration of National Nurses Week and National Hospital Week.

NextGear Capital Rolling Out Self-Audit Capability

Using its popular mobile app, NextGear’s new feature enables dealers to complete vehicle audits on their own.

F&I Survey Shows Generational Differences in Research, Shopping

Price, availability and budget remain top of mind for consumers, but convenience in research and selection are growing in importance.

Impel Adds WhatsApp to AI-Powered Platform

Integration enables global auto retailers and OEMs to deliver AI-powered omnichannel experiences, encompassing the messaging platform.