Minneapolis, MN – Outsell, which offers the only AI-driven marketing automation platform for the automotive industry, announced recently with agency partner DSplus that its 2018 Toyota CH-R Launch Campaign won the Interactive Media Best in Class Award from the Interactive Media Council and Web Marketing Association’s Internet Advertising Competition. The CH-R campaign is also named a finalist for the coveted Digiday Content Marketing Award.
Outsell and DSplus 2018 Toyota CH-R Campaign Award Highlights:
- Won the Interactive Media Best in Class Award in the Automobile category. Best in Class is the highest honor bestowed by the Interactive Media Council and represents the very best in planning, execution and overall professionalism.
- Won Web Marketing Association’s 2018 Internet Advertising Competition Award for Outstanding Achievement in Internet Advertising in the category Best Automobile Integrated Advertising Campaign.
- Finalist for the Digiday Content Marketing Award in the category Most Original Email Campaign. Winners will be announced at the Digiday Content Marketing Awards Gala in New York City on the evening of May 9.
The 2018 Toyota CH-R Launch Campaign Overview
In 2017, the all-new 2018 Toyota CH-R was about to launch and DSplus and Outsell were tasked to create awareness, encourage test drives and drive sales for 200+ participating Toyota dealerships across North America. For several months prior to the launch, each dealer sent teaser emails regarding CH-R in order to gather behavioral data and measure interest in the new 2018 model. The subsequent launch campaign consisted of three main elements. First, a targeted initial trigger email to spread awareness and send traffic to a second element – a custom Toyota CH-R microsite. Consumers were encouraged to schedule a test drive and browse local dealers’ inventory via the exclusive microsite. The third launch element was a targeted follow-up drip email to consumers who engaged in the initial email and microsite.
The overall goal was to drum up excitement, create new dialog with interested consumers and close the deal on a new Toyota CH-R. The results were impressive: more than 200,000 consumers interacted with the CH-R launch emails and microsite, moving thousands of CH-Rs off the lot for participating dealers, resulting in close to a million in sales. To view examples of the award-winning campaign emails and microsite, visit 2018 Toyota CH-R Launch Campaign. Outsell provided the technology behind the campaign, a marketing automation platform that increases customer engagement and drives more revenue by transforming how dealers engage with customers and prospects throughout their individual lifecycles.
“We are extremely pleased to see the Toyota CH-R launch campaign recognized with top honors and recognition from Interactive Media Council, Web Marketing Association and Digiday. I also want to acknowledge the teams at Outsell and DSplus that produced this amazing campaign and microsite,” said Michael Wethington, President and CEO, Outsell. “This well-executed campaign is a great example of how dealers can use integrated digital marketing to generate customer interaction and test drives which ultimately leads to an increase in sales.”
The Interactive Media Award
This competition is open to individuals and organizations involved in designing, developing, managing, supporting and promoting websites and microsites. Nominations are accepted from around the world from web design firms, advertising agencies and corporate marketing departments, as well as individual web designers and graphic artists. Details about the Interactive Media Award and the list of winners in all categories are available here.
The Web Marketing Association’s Internet Advertising Competition (IAC) Award
The Web Marketing Association’s Internet Advertising Competition (IAC) awards honor excellence in online advertising and recognize the individuals and organizations responsible for the best in Internet marketing. The IAC Awards are industry-based advertising award competition dedicated exclusively to online advertising. A complete list of winners in 96 industries is located here.
Digiday Content Marketing Award
The Digiday Content Marketing awards recognize content that connects brands to audiences across channels including mobile, social, video and beyond. A complete list of all the finalists for this award is available here.