Orbee Receives an Investment from Pohanka Automotive Group for its Enterprise Marketing Data Platform

Orbee Receives an Investment from Pohanka Automotive Group for its Enterprise Marketing Data Platform

Pohanka is investing in Orbee’s ability to build robust customer databases that combine the online customer journey with historical data stored within CRM and DMS systems.

Pohanka is investing in Orbee’s ability to build robust customer databases that combine the online customer journey with historical data stored within CRM and DMS systems.

Pohanka Automotive Group, one of the nation’s leading organizations in the automotive industry, has invested in Orbee, a leading provider of marketing technologies to the industry. Pohanka’s investment into Orbee revolves around the common goal of driving innovation across the automotive software ecosystem. Their strategy of connecting legacy systems with new capabilities such as Orbee’s Customer Data Platform (CDP) and Marketing Automation Platform (MAP), will provide a reference design for all dealership groups.

With over 100 years in business, Pohanka is one of the oldest automobile dealerships in the nation with locations in Maryland, Virginia, and Texas employing over 1,700 team members. The group sells a wide range of vehicle makes, including Honda, Lexus, Acura, Hyundai, Nissan, Chevrolet, Mercedes-Benz, Toyota, Volkswagen, Ford, CDJR, and Kia. Pohanka Automotive Group is an award-winning dealership group that is well known for its technology and process innovations. A core part of their mission statement seeks to find ways to do things better, faster, and cheaper while maintaining the highest level of customer service. The connectivity of systems and data is an increasing focus of the group.

“Unlocking siloed data about each customer’s journey from DMS databases and OEM marketing programs will allow dealerships to engage with their customers, with the right message, at the right time, with the right offer” stated Andrew Carrington, Chief of Innovation, Technology and Applications at Pohanka Automotive Group. “Orbee’s enterprise marketing system enables us to increase the untapped lifetime value of our customer relationships while offering each one a personalized experience, especially in high-margin fixed operations.”

As dealership groups with strong brand equity continue to expand their customer base and rooftop footprint, they have reached a point where connecting and activating their rich datasets becomes daunting. Orbee has created a robust data-centric marketing cloud that makes it easy to analyze, segment and engage customers with automated marketing across all first-party and third-party channels. Orbee’s open platform enables robust integrations through Application Programming Interfaces (APIs), Software Dev Kits (SDKs), a strong product pipeline, and through custom development services.

“We are so thrilled to have the Pohanka Automotive Group join our strong investor base that all share our vision where data connectivity takes the customer experience and marketing efficiency to new heights,” stated Atul Patel, Co-Founder and CEO of Orbee. “With our direct collaboration with the technology team at Pohanka, Orbee will further enhance its capabilities and know-how so that we can help every dealership increase their enterprise value through data they already own and marketing they can control.”

Pohanka is joining Holman and Flow Automotive in its investment into Orbee.

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