Dennis McGinn is the author of three books on building transparency, efficiency and accountability into dealership reconditioning, the core drivers of reduced margin compression and improved customer engagement. His books are Recon T2L, Inventory is a Waste and his latest Master Auto Dealership Speed to Sale.
NADA ’22 is March 10-13, 2022, in Las Vegas.
McGinn and the panel will present on Saturday, March 12, at 9 a.m. This session is expected to be one of the most popular at NADA due to the industry’s respect for the panel members, which include:
- Jared Ricart, president of Ricart Automotive.
- David Simches, group used car Director for Crown Automotive Group.
- Dan Kommeth, director of sales for the Kenwood Dealer Group.
McGinn and the panel will explore how new market challenges demand that dealers introduce greater transparency in dealership processes, especially customer engagement. The panel will discuss sharing information with the customer about the car’s reconditioning process to build value into the deal. This transparent approach also builds consumer trust and counters negative images of car dealers promoted by disrupters’ TV commercials.