The National Automobile Dealers Association (NADA) 2022, the auto industry’s premier education event, has selected Dennis McGinn, the CEO of Rapid Recon, to moderate a panel of experts discussing how to bring transparency into the buying process.
McGinn is the author of three books on building transparency, efficiency, and accountability into dealership reconditioning, the core driver of reduced margin compression and improved customer engagement. His books are Recon T2L, Inventory is a Waste and his latest Master Auto Dealership Speed to Sale.
NADA ’22 is March 10-13, 2022, in Las Vegas. NADA Show education is multifaceted and interactive to offer dealers a fresh perspective and real-world solutions
McGinn and the panel will present on Saturday, March 12, at 9 a.m. This session is expected to be one of the most popular at NADA due to the industry’s respect for the panel members, which include:
- Jared Ricart, president of Ricart Automotive, one of the nation’s largest dealer groups.
- David Simches, group used car director for Crown Automotive Group, one of the largest privately-owned dealership groups in the nation with operations in Florida, Ohio, and Tennessee.
- Dan Kommeth, director of sales for the Kenwood Dealer Group, which operates 15 locations and is one of the largest privately held companies in Cincinnati.
McGinn and the panel will explore how new market challenges demand that dealers introduce greater transparency in dealership processes, especially customer engagement. The panel will discuss sharing information with the customer about the car’s reconditioning process to build value into the deal. This transparent approach also builds consumer trust and counters negative images of car dealers promoted by disrupters’ TV commercials.