NADA and Authenticom Introduce NADA Vault

NADA and Authenticom Introduce NADA Vault

NADA Vault is a secure dealership data syndication platform to syndicate their data among vendors, customers and manufacturers.

The National Automobile Dealers Association (NADA) and data management services company Authenticom announced a secure platform for dealerships to syndicate their data among vendors, customers and manufacturers.

Using Authenticom’s DealerVault platform, the technology pulls data from thousands of data management systems worldwide and consolidates it into one secure source. This allows dealerships to manage their vendor and manufacturer relationships with only the data required for each interaction, keeping customer data safe.

As vehicle technology continues to advance, the customer and vehicle data required for each interaction with a dealer, vendor or manufacturer grows. Dealerships are responsible for controlling and protecting that data, and the standards for that security have only increased with Federal Trade Commission’s 2023 Safeguards Compliance rule.

“Franchised dealerships are responsible for a significant amount of customer and vehicle information and require a secure and reliable way to manage the data,” said NADA President and CEO Mike Stanton. “NADA Vault provides dealerships with a secure, transparent and efficient way to share and protect data.”

“Since its inception, DealerVault has prioritized data security, transparency and freedom of choice,” said Steve Cottrell, CEO of Authenticom Inc. “We are honored to have NADA recognize not only the technology but also our organization. This strategic alliance validates the need for an independent entity which provides dealerships with absolute control over their DMS data. At Authenticom, we reaffirm our commitment to empowering dealerships with the tools they need to manage their data securely and effectively.”

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