MaximTrak GO Delivers Vehicle Protection Products via Smartphone

MaximTrak GO Delivers Vehicle Protection Products via Smartphone

Customers can interact with MaximTrak GO to learn about product options and accept or decline products, creating their own package.

MaximTrak, a premier finance and insurance (F&I) platform, has launched MaximTrak GO, a customer-driven, dealer-controlled menu presentation that allows consumers to discover and select protection products, any time, any place and through the convenience of their own mobile device. 

Today’s modern consumers expect a speedy, frictionless, omni-channel shopping experience. With Maximtrak’s latest technology release, dealers can achieve this by texting a link to their customers to launch a unique “text-to-transaction” experience that can improve customer satisfaction, product penetration and profitability. 

After creating a custom protection package for the customer, dealers can send a link directly to that customer’s smartphone or tablet via text or email. From the comfort of any chosen environment, customers can discover and select the products that work for them, in advance of the in-store F&I and delivery process. They engage with sales tools, videos and educational information with real-time calculations showing the financial impact of the products they select. 

Customers can also interact with MaximTrak GO to learn about product options and accept or decline products, creating their own package. After a customer selects their product options, they simply confirm their package, triggering a dealer notification to complete the transaction. GO is also perfectly suited for post sale follow up — a great opportunity for dealers to improve profitability and enable customers to further protect their purchase. 

“MaximTrak is dedicated to delivering innovative tools to dealers to improve processes and boost customer satisfaction,” said Imran Mussani, MaximTrak vice president of operations. “Maximtrak GO is an integral piece to this equation, moving the point of sale to where consumers are at and creating a seamless online to in-store experience.” 

MaximTrak GO is available to dealers as a stand alone offering or as a complementary offering to MaximTrak’s FLITE. MaximTrak’s FLITE is an interactive showroom tool that engages dealership customers in a survey, which helps the customer self-identify risks, and builds a completely customized profile and menu of products that are directly aligned with the customer’s needs and driving habits. 

Links:
MaximTrak GO

You May Also Like

Rita and Rick Case Changemaker Award  2024 Winner

Jonathan DeLuca and the Frederick A. DeLuca Foundation were honored as changemakers at the 2024 South Florida Heart Ball.

Rita Case, president and CEO of Rick Case Automotive Group, presented the second annual Rita and Rick Case Changemaker Award to the Frederick A. DeLuca Foundation and Jonathan DeLuca, board director of the Foundation, during the 2024 South Florida Heart Ball, hosted by the American Heart Association (AHA).

In a rare move by a national organization to establish a perpetual recognition award, the Rita and Rick Case Changemaker Award was established last year. The award is now presented annually in perpetuity to an individual or organization that has made an impact, sets the tone, leads by example and inspires others to join the mission of the AHA. This is the first award of its kind in the AHA’s South Florida market.

Healey Brothers Opens State-of-the-Art Healey Hyundai Dealership

The new dealership in Fishkill, New York, is a model for the next generation of automotive dealerships with comprehensive services.

inride Consumer to Dealer Auto Auction Platform Now Live

inride’s groundbreaking consumer-to-dealer app, powered by technology and AI, is reshaping the automotive landscape.

700Credit Survey Shows How Dealers Are Susceptible to Fraud

Less than 1% of survey respondents say they collect a digital copy, validate and compare a driver’s license against DMV records.

Lotlinx Unveils Vincensus

Vincensus offers real-time visibility for OEM-specific and dealership inventory, plus key data on pricing and markdowns.

Other Posts

Mazda Opens 300th Open-Concept Dealership

Retail Evolution dealers now account for more than 85% of Mazda sales consistently outperform non-upgraded facilities in monthly throughput.

Cox Automotive Ecommerce Partners with Canopy Connect

The collaboration will embed insurance verification and servicing into Cox Automotive’s Ecommerce solution.

CarSaver Wins Tech Company Award

The company’s continued excellence in automotive eCommerce and FinTech innovation recognized on global stage.

New Benchmark Data Suite Using KPIs for Dealer Decision Making

Simplify data management and with a platform that analyzes metrics across digital marketing, inventory, lead handling, sales, and finance.