Maxim Family Acquires DealerMax in Bid to Grow F&I Income Development Firm Nationally - AutoSuccessOnline

Maxim Family Acquires DealerMax in Bid to Grow F&I Income Development Firm Nationally

In a joint press release, Hunter Malone, owner of DealerMax, announced recently the sale of his firm's assets to Jim Maxim Jr. and Jim Maxim Sr.

In a joint press release, Hunter Malone, owner of DealerMax, announced recently the sale of his firm’s assets to Jim Maxim Jr. and Jim Maxim Sr.

Profit By Design, the Maxim family enterprise out of Wayne, PA, purchased the company assets in a cash sale this week and will use the DealerMax brand to market the company’s dealership training and F&I income development programs to an expanded network of dealerships nationally.

The sale comes as dealerships seek to bolster profitability in a response to downward pressure on vehicle margins. Hunter Malone, President of DealerMax, concurred, “Now is the right time for this. Profit By Design and the Maxim team have a great formula for increasing dealer margins in Sales and F&I. The company offers dealerships some of the most respected F&I training programs on the market today, and I am proud that the name will carry on with a family owned business with integrity.”

Jim Maxim Jr. formally ended his dual role as President of MaximTrak and Chief Digital Officer for RouteOne on August 1, 2019, after a 33-month transition period post-sale.  Maxim intends to build upon his family’s 40-years of history in the automotive industry and grow their company platform.

As CEO of the combined entity, now branded DealerMax, Maxim intends to grow the business and employee base in the greater Philadelphia market and looks to expand operations in major metro markets regionally. The ‘Profit By Design’ name will live on and become the program name for its F&I Income Development offering as the company looks to expand its services into Digital Retail Consulting and Sales and Management Training. 

Jim Maxim Jr. expressed that “The opportunity for growth as well as the talent, and expertise of our people at Profit By Design is what drew me back to the family business. We have employees that have been with us for over 30-years and it is an honor to lead the company into this new era of growth and expansion.” 

Maxim continued, “The re-imagination of the customer experience that is taking place within the automotive industry right now is very exciting.  Dealers need best practices, proven processes and excellent training for employees to help them transition and succeed with today’s consumer. We intend to expand our offering to help our dealers thrive in the rapidly changing marketplace.”

DealerMax has announced multiple openings in partner markets including Pittsburgh, Boston, Rochester/Syracuse, NY/NJ Metro, Connecticut, Washington D.C. and Baltimore.


You May Also Like

Survey Finds Only 12.6% of Dealers Leverage Analytical Data

Many dealership executives still rely on gut instinct, highlighting need for predictive modeling solutions.

Lotlinx, a VIN-specific data company for dealership inventory management, announced results from its Automotive Retail Industry Pulse Survey to better understand where automotive dealership professionals are facing challenges with managing vehicle inventory and to take the pulse on the use of artificial intelligence (AI) and machine learning (ML) to help mitigate inventory risk. 

Kelley Blue Book 2024 Consumer Choice Awards Winners

Honda scores most wins from new-car shoppers in non-luxury categories for 2024 in renamed Kelley Blue Book Awards.

Ship.Cars Announces Partnership with Logytext

The partnership will also introduce Driver Chat to the Ship.Cars SmartHaul TMS platform, aiming to centralize driver communication.

Informed.IQ Survey Shows Improvements in Leveraging AI

Deal jacket errors without AI and automation still cost lenders Millions; many C-Suite executives still trying to understand AI benefits.

vAuto Expands Upside to Texas

Dealers are maximizing their profitability with a wholesale solution that’s now available across more than two-thirds of the U.S.

Other Posts

Tim Lamb Group Brokers Sale of Metro Toyota

The purchase of Metro Toyota marks Victory Automotive Groups’ 11th Toyota Dealership, previously owned by Jerry Schneider.

Digital Custom Forms from Rapid Recon Simplifies Dealership Life

Digital documents are more secure and easier for personnel to find, and electronic storage ends paper document handling, physical storage and retrieval personnel.

Help Shape the Future of Dealership Technology

Your input is invaluable in understanding the evolving needs and preferences of automotive professionals toward emerging technologies.

Future Technology Survey
Honda North Receives the American Honda President’s Award

Honda North earns the Top Honda Dealership for the 16th time overall, an esteemed recognition of top Honda dealerships.