Collaborative effort aims to provide automotive lenders with unique insight into competitive pricing programs based on local markets, vehicle type and risk tier
Market Scan Information Systems, Inc., an automotive data and solutions provider, recently announced a joint effort with Experian to help automotive lenders gain insight into competitors’ ever-changing rate and programs pricing. Through the collaboration, Experian and Market Scan will offer mGauge, a state-of-the-art analysis tool, to automotive lenders hoping to gain more insight into the interest rates that competitors offer based on geography, vehicle and credit risk tier.
“We are excited and proud to join with Experian to evolve automotive commerce,” said Market Scan President and Co-Founder Rusty West. “With Experian’s extensive industry relationships and Market Scan’s unique software, data and calculation technologies, this joint effort builds on the natural synergies between our two companies. Together, we will offer one-of-a-kind solutions that empower automotive lenders and OEMs to create compelling and competitive programs for their clients and specific offers directed at consumers.”
Powered by Market Scan’s proprietary technology, analytics and data, mGauge, analyzes competitors’ published lease and loan finance programs. This enables lenders to create and offer competitive finance options for in-market car buyers and automotive dealers — ultimately leading to an increased bottom line and improved customer loyalty. For example, a lender could see that a competitor will offer a subprime car shopper a specific rate on a full-sized pickup truck — opening the door to offer a better interest rate or match the loan terms.
“In an overly competitive marketplace, lenders need to find ways to attract and retain car shoppers — comparable loans terms are a keen way to accomplish that goal,” said John Gray, Experian’s president of automotive. “Unique insight into how competitors are pricing vehicles can level the playing field across the lender spectrum. More importantly, consumers can access favorable loan terms that can make vehicles more affordable and improve their financial health down the road.”