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LotLinx Expands Senior Leadership Team During Pivotal Transition

LotLinx announced that veteran sales executive Bill Reidy has joined the company’s senior leadership team as chief revenue officer.  

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Reidy’s proven track record of growing and managing large enterprise customers makes him a valuable asset as LotLinx continues to solve pain points and eliminate waste in the dealership sales process, the company said. 

With more than 25 years of sales leadership and executive management experience across multiple industries, Reidy has found his true passion in coaching and takes great pride in implementing sustainable techniques for long-term success.  

Reidy developed a deep understanding of the automotive industry while climbing the ranks at some of the nation’s most successful dealer groupsincluding MileOne Autogroup and Penske Automotive Group. He further displayed his expertise while leading key initiatives at vAuto, designing highly effective sales and operations management processes while building out a renowned national sales team.  

Most recently, Reidy founded PWRhouse Consulting, a Sandler Training center located in Orlando, FL.  

“Bill is a well-respected training expert with founder’s knowledge in the art of inventory optimization,” noted Len Short, LotLinx chairman and CEO. “He wasn’t looking for a job, but came to believe that the LotLinx technology, timing and position was an opportunity to make waves in retail automotive – again.” 


At LotLinx, Reidy will focus on leading results-driven training programs for the sales organization. Reidy joins LotLinx at a pivotal time in the company’s development as it transitions from an established leader in the automotive digital marketing sector to a VIN Asset Management System, operationalizing the vehicle sales process from the point of acquisition. 

“I’m thrilled to be joining the LotLinx team during this crucial time,” added Reidy. “I’m a strong believer in using every encounter as an opportunity to evaluate, coach, and build the self-confidence as a team, creating habits and skills that lead to success.” 

This announcement marks another significant milestone for LotLinx following the release of VINtv, a comprehensive and cost-effective video advertising platform for dealer inventory. LotLinx will be exhibiting at the 2021 Virtual NADA Show, offering complimentary inventory strategies and customized inventory pain reports for dealers. 

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