Let's Get Interactive - AutoSuccessOnline

Let’s Get Interactive

Interactive video presentations transform the consumer shopping experience by offering them total control.

Interactive video is a relatively new form of media, but quickly gaining in popularity. In fact, 36% of all new videos being produced are interactive videos, according to Wyzowl.

For auto dealers, the use of interactive videos has the most potential with inventory videos. Interactive video presentations promise to transform the consumer shopping experience. One reason why these videos are so popular is because they offer a customizable experience. Every consumer has different needs and wants, and interactive videos offer consumers total control of their own viewing and shopping experience.

Car shoppers can use their mouse to manipulate the video screen, moving it left, right, up or down. Clickable “hot spots” embedded within the video entice viewers to learn more information about a particular feature. When the consumer clicks on a hot spot, a window pops up and displays information about that feature. 

For example, if a viewer wants to know more about the infotainment system in a vehicle, they simply click on the hotspot in the video and a window pops up that lists all the specs for that system.

Marketers who use interactive videos cite many benefits, including increased time on websites, a lift in user activity, increased recall of content, increased purchase intent and higher lead conversion rates. Interactive videos are also a great way to make your inventory stand out from competition on third-party auto shopping sites and on social media sites.

However, arguably one of the biggest benefits of interactive videos to dealerships is that user activity is trackable. Not only can you track the number of views and clicks, but you can gain greater insight into your customers’ shopping behavior. What features on a make/model were most clicked on, and therefore most popular? That type of insight could help your salespeople focus on popular features with showroom shoppers. 

In addition to being trackable, views, clicks and other viewer interactions can be pushed into a dealership’s CRM for real-time account updates and activity notifications. This means your salespeople could receive a notification when a specific customer in your CRM is watching one of your inventory videos, whether that video is posted on your website, a social media site or third-party site. What better time to reach out to that customer than right when they’re viewing your inventory? Interactive videos give you even more insight by knowing which particular features a car shopper is interested in.

Using interactive videos on Vehicle Display Pages (VDPs) is a great way to merchandise your inventory and get active car shoppers emotionally attached to their vehicle of interest. But don’t stop there. Try using interactive videos in your lead response emails and in texts to prospects, to increase response rates and conversion rates. 

The best part about interactive videos? You don’t need any special cameras or equipment, and your merchandising process doesn’t have to change. The process of creating interactive videos can be entirely automated, using your existing merchandising assets such as photos, videos or data feeds.

If you’re looking for new ways to engage car shoppers, interactive video presentations of your inventory may just be the ticket.

You May Also Like

Are You Ready to ROCK in 2023?

It’s time to meet today’s Vehicle Care RockStars, and we are asking you to help get us backstage.

Unless you have been on a remote desert island the past few weeks, you’ve likely seen some intriguing teasers for the latest brand launched under the Babcox Media umbrella – Vehicle Care RockStars. If you have seen it, I’m sure you’ve got some questions.

It can be tough to articulate exactly what defines a RockStar. Is it Mick Jagger’s swagger? Eddie Vedder joyously stagediving into a crowd? Eminem’s clever lyrical prowess or Beyonce’s ability to inspire viral TikTok dances? Elvis’ upturned lip? Is it Slash’s iconic top hat and leather jacket? Dave Grohl’s infectious anthems?

The End is NOT Nigh

Car buyers abandon digital tools when the process gets too complex — easy-to-use ecommerce capabilities are essential.

Is the Sky Falling, Chicken Little?

Don’t let anyone fool you into settling for mediocrity in the showroom or online. 

Merchandising Strategies from Online Disruptors

Your online merchandising needs to rival Carvana’s. Here’s how to generate that emotional attachment.

The Game Plan Has Changed

Winning consistently never happens by accident; it’s time to focus on the fundamentals and get your game plan in order.

Other Posts

FlickFusion to Showcase Video Marketing Platform at NADA

Nucleus offers dealerships a fully integrated video marketing and communication solution, including automated data-driven inventory videos, patented AI-driven interactive 360-degree spins and more.

Top 10 Reinsurance Mistakes (& How to Avoid Them) Part 1

The right program can benefit every aspect of your dealership enterprise — from F&I and fixed ops to succession planning and retention.

If It’s Not Broken, Break It

Recon software provides the data to manage and motivate by the numbers.

Podcast: Creating Engaging Customer Videos

Evan Riley of FlickFusion talks on how videos give car shoppers the tools to control their own buying experience.