AutoLeadStar and Auto Genius Labs, the innovation arm of the leading community of high-growth automotive marketers, are announcing their partnership to improve consumer shopping experiences in the auto industry.
AutoLeadStar, the automotive retail industry’s leading Customer Data and Experience Platform (CDXP), is announcing its partnership today with Auto Genius Labs, the website innovation division of Auto Genius, the leading online community of automotive marketers. The partnership is the first of its kind for both companies and aims to create better, data-driven customer experiences.
The alliance comes against the backdrop of an automotive industry facing fewer used cars shoppers, new-car shortages, and tumbling inventory prices. These rapid changes are pushing dealerships to adjust their business strategies to drive growth from their current marketing spend and deliver more data-driven, customer-focused experiences.
In this new collaboration, Auto Genius Labs will connect its next-generation website framework to the data-rich 360 shopper journeys enabled by AutoLeadStar’s enhanced CDXP for hyper-personalized customer experiences. AutoLeadStar will benefit from Auto Genius Labs market insights to enable faster digital transformation, increase ad conversion, optimize the online experience and provide forward-thinking dealers with a competitive advantage, regardless of market conditions.
“We are thrilled to be partnering with AutoLeadStar, a company that shares our values of data transparency and collaboration,” said Ben Hadley, CEO of Auto Genius Labs. “Together with AutoLeadStar, we will harness the power of data and automation to increase innovation on consumer shopping and drive higher outcomes in the automotive industry – all while ensuring data remains in the control of dealers.”
“Auto Genius has a deep understanding of the automotive industry and its sizable community makes them a perfect innovation partner to achieve our ambitious goals of giving the automotive industry a reliable, connected environment for the best consumer interactions,” said Aharon, CEO of AutoLeadStar. “Our public API will continue to support this mission, bringing dealers more connectivity and more room for innovation. We want to work directly with vendors and continue innovating on their behalf. We look forward to working together to drive value for our respective communities and achieve our goals faster.”