Kelley Blue Book® Instant Cash Offer, a leading online inventory acquisition solution, announces optimizations to its consumer matching process with additional filters to help dealerships face today’s inventory challenges. The latest Instant Cash Offer enhancements leverage data and insights across the Cox Automotive ecosystem to route prospective customers more precisely, enriching offer quality for dealerships looking to acquire more of the cars they need for their lots to maximize profits while continuing to improve the Instant Cash Offer experience for consumers with a redeemable cash offer that allows customers ready to sell their vehicle to drive away with confidence.

The latest product innovations streamline the process in three ways:

·       Closing the Distance Gap to Help Close More Deals​: Kelley Blue Book Instant Cash Offer has shortened the physical distance between dealerships and interested prospects by 30%¹, providing a competitive advantage over other dealerships and delivering a more convenient process for consumers. ​

·       Attracting More Vehicles​: Advanced replacement vehicle matching not only pairs dealerships with consumers that have the vehicles dealerships want but also with those shopping for vehicles the dealerships already have, increasing the Kelley Blue Book Instant Cash Offer transaction rate by 21%¹.​

·       ​Intelligence to Identify Transaction-Ready Opportunities: Additional consumer insights from across Cox Automotive data sources let dealers know which consumers are ready to transact to increase operational efficiency when acquiring the vehicles needed most. Kelley Blue Book Instant Cash Offers with Buying Signals have a transaction completion rate 19% better than those without Buying Signals², while consumers using Kelley Blue Book Appointment Requests are twice as likely to transact at an Instant Cash Offer dealership than those without an Appointment Request.

Consumers can receive an offer even faster, which can directly impact consumer satisfaction and increase offer volume for the dealership. Additional product features like the ability for consumers to upload up to six images of their vehicle, scan their vehicle’s VIN to reduce errors,  request an appointment directly from the offer certificate, and providing condition information without requiring the customer or car to be at the dealerships are investments in a better consumer experience. 

To learn more about Kelley Blue Book Instant Cash Offer, visit http://b2b.kbb.com/ICO.