Kamal Joins Portfolio as Marketing Director

Kamal Joins Portfolio as Marketing Director

Portfolio has named former publishing professional Tariq Kamal as marketing and advertising director.

Portfolio announced the hiring of Tariq Kamal as the company’s new marketing and advertising director, effective Jan. 1.  

Kamal previously served as associate publisher of Bobit Business Media’s Dealer Group, which produces Auto Dealer Today, F&I and Showroom, Agent Entrepreneur and P&A magazines and the annual Industry Summit, Agent Summit and Compliance Summit.

Tariq Kamal, marketing and advertising director, Portfolio
Tariq Kamal

“The Portfolio team is extremely fortunate to have such a qualified person join us to lead our marketing and advertising team,” said Tanya Stevenson, Portfolio’s vice president of marketing and sales. “We were very impressed with Tariq’s contributions to the industry, especially in the articles he has written and events he has contributed to. It was obvious to me right away that he was a perfect fit and we couldn’t be more optimistic going forward.”

Over the course of nearly two decades in publishing, Kamal gained expertise in automotive retail, finance, agency and fleet operations.

“Portfolio presented an incredible opportunity to further my career in a new field with an industry leader,” he said. “I am excited to be part of the team and looking forward to accomplishing great things together.”

You May Also Like

Auto Dealer Study Reveals Ways to Increase Appointment Success

The study showed when the trade was discussed, the likelihood of setting an appointment jumped from just over 24% to 42%.

Alan Ram’s Proactive Training Solutions announced in a press release the results of a partnership with Calldrip to conduct an independent study of 15 random auto dealerships in their database, scoring 1,215 sales calls. The study found a vital missing link as the customer’s vehicle trade was discussed only 14% of the time. However, the simple step of inquiring about an appraisal of a shopper’s current vehicle increased appointments set by 72%.

DOWC Is One of New Jersey’s Best Places to Work

DOWC received high marks for its workplace environment, company ethics and policies, and for providing an opportunity for growth.

DealerBuilt Pulls into Service Lane with Acquisition of iService Auto

iService’s solution is a key piece in an M&A strategy that unlocks the ability for DealerBuilt customers to run all their departments on one integrated platform.

Mopar, Petra Partner to Launch New Maintenance Products

Petra will provide a suite of Mopar products, including chemicals to help maintain the fuel system, diesel fuel system and A/C systems of the vehicles serviced.

Dealerware, Tekion Partnership Saves Time with Self-Service Check-In, Automated RO Tracking

The Tekion and Dealerware partnership utilizes Dealerware API to automate the flow of customer information between Tekion DMS and Dealerware’s courtesy loaner management platform.

Other Posts

CarNow Appoints Kayne Grau as New CEO

CarNow recently announced the appointment of Kayne Grau as chief executive officer and as a member of the Board of Directors, effective immediately. Grau will work closely with the CarNow leadership team to accelerate product innovation, strengthen the company’s network of industry partners and grow its customer base. Related Articles – Dealer Funnel Welcomes Dan

Dealer Funnel Welcomes Dan Moore to Board of Directors

Moore’s appointment comes at a time when Dealer Funnel continues to innovate in the automotive sales industry, integrating AI features and offering an extensive array of tools that allow dealerships to communicate more efficiently and effectively with their leads.

Manheim Tapped to Host Digital Private Store for Fusion Auto Finance 

Fusion Auto Finance is now able to consolidate its multiple disparate platforms into a single, seamless experience.

MotorDNA Unveils Insurance Marketplace

Integrating seamlessly into the auto dealerships’ F&I workflow and tech stack, the MotorDNA Insurance Marketplace ensures a streamlined and efficient experience for dealers and consumers.