Joran Hernandez – Director of PR & Marketing For Colors On Parade
Jordan Hernandez Marketing Video Blog
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How Window Sticker and Buyer’s Guide Generation Solutions Can Streamline the Automotive Retail Process
To help advance all aspects of the automotive merchandising process, dealers need to have access to software that can easily be accessed from a mobile device, like an iPad, to help streamline window sticker and buyer’s guide generation.
When browsing for a new or used vehicle at a dealership, the first thing consumers tend to examine is the window sticker and buyer’s guides on the vehicle’s window. Especially with window stickers being required for new vehicles under the Automobile Information Disclosure Act of 1958[1] and buyer’s guides being required for used vehicles under the Federal Trade Commission’s (FTC) Used Car Rule[2], it has become standard practice for dealers to create and display both in today’s fast-paced retailing landscape.
Why It’s Important to Photograph Blemishes on Reconditioned Vehicles
Whether the reconditioned vehicle has scrapes, dents and scratches on the exterior, or even wear and tear with the interior, it’s important for dealership photographer vendors to be transparent and offer to display features of these blemishes on the dealership’s online vehicle detail page (VDP) to ultimately help the customer make an informed buying decision.
The Future of Electric Vehicle Production
The EV space is evolving rapidly, and automakers and suppliers are readily joining forces to launch the next wave of advanced, autonomous vehicles.
On-Demand: The New Speed of Auto Retail
Dealership inventories may be down, but smart fleet planning can ensure customers are getting the right combination of selection and utility. Rentals delivered by dealerships can give people a more economical way to get to work, to haul materials for those DIY projects or to just enjoy a new driving experience.
Why Your Next New Sale Could Come from the Service Garage
Gain a competitive edge by leveraging the data and resources of the service lane.
Other Posts
The Most Powerful Skill in Selling
If you can’t listen to what your customer is saying, how do you really know that you’re solving their needs?
Are You Ready to ROCK in 2023?
It’s time to meet today’s Vehicle Care RockStars, and we are asking you to help get us backstage.
The End is NOT Nigh
Car buyers abandon digital tools when the process gets too complex — easy-to-use ecommerce capabilities are essential.
Executive Spotlight with Matthew Davis of TradePending
Matthew discusses going back to basics to acquire cars, email marketing and ways to convert more web traffic into trade leads.
