Industry Survey Shows Continued Disparity In Dealers’ Importance of Quality Online Photos Compared With Consumers’ Importance Of Visual Buying Needs 

Industry Survey Shows Continued Disparity In Dealers’ Importance of Quality Online Photos Compared With Consumers’ Importance Of Visual Buying Needs 

Dealer Image Pro announced results from a survey it commissioned at the National Automobile Dealers Association (NADA) Show in January.

Dealer Image Pro Evaluates State of Dealership Photo Merchandising In 2023 

Dealer Image Proa leader in proprietary in-house photo, video, 360° and window-sticker software for automotive dealerships, announced results from a survey it commissioned at the National Automobile Dealers Association (NADA) Show in January to better understand how dealership personnel view today’s importance of online photos during the consumer research and shopping process. 

Roughly 80% of dealers realize the importance of online photos today. However, of more than 3,000 automotive dealer professionals surveyed, just over 20% said they don’t feel photos are a critical part of the consumer’s shopping and consideration when researching or purchasing a vehicle.  

In a separate consumer-facing survey commissioned at the same time, approximately 90% of the 3,000 male and female consumers in the U.S said photos were important to view online when considering shopping for a particular vehicle. 

Additionally, when dealer professionals were asked if the quality of their vehicle inventory photos helped increase the profit margins on the sale of the vehicle, over 40% said either no or they weren’t sure. Nonetheless, 97% of the consumers said the quality of the vehicle inventory photos did help influence negotiating the price point of a specific vehicle.

“This contrast in dealership and consumer opinion toward photos influencing the car-buying experience is definitely eye-opening and should serve as a wake-up call to dealerships and auto groups to immediately re-evaluate how they see the value of vehicle merchandising capabilities,” said Louis Norman, Director of Operations, of Dealer Image Pro. “The majority of dealers see the right value and get it, but the fact that nearly one in five dealers still have this mindset in 2023 is a head-scratcher, especially in a time when sales are down. We need to put our best foot forward in front of each customer.”  

For more information on how quality car photos can improve both the merchandising and car-buying experiences, please visit www.dealerimagepro.com/demo.

You May Also Like

Gunn Auto Group’s Operation Book Drop Benefits Soldiers’ Angels

More than 25,000 books were collected and distributed to service members throughout the world.

More than 25,000 books were collected and distributed to service members throughout the world.

San Antonians cleared out their bookshelves for Operation Book Drop, a citywide book drive for military service members and reservists serving in combat zones around the world.

Gunn Auto Group partnered with Soldiers’ Angels, a San Antonio-based national nonprofit that provides services and support to both active duty and retired service members and their families as well as reservists, and those recuperating in veterans affairs hospitals and veterans’ homes.

Dealer Trade Network Names New Senior Vice President of Sales

Dealer Trade Network, one of Louisville’s fastest-growing, privately held companies, has a new Senior Vice President of Sales.

One View Adds WebScan Functionality to Simplify Auto Dealership Document Management Process

Auto dealers can now scan documents directly into the Vault document management system by using any scanner that has a TWAIN-based driver

ACERTUS Appoints New Chief Operating Officer

ACERTUS has announced the appointment of Ross Rachey as its new Chief Operating Officer (COO) to drive the company’s growth.

Traver Connect Helps Chrysler Dodge Jeep Ram Store Hit CSI of 952, Increasing Retention and Profits for the Dealership 

Traver Connect Helps Chrysler Dodge Jeep Ram Store Hit CSI of 952, Increasing Retention and Profits for the Dealership

Other Posts

Van Horn Purchases David Hobbs Honda Dealership in Glendale

Van Horn Automotive Group has purchased David Hobbs Honda of Glendale, located at 6100 North Green Bay Ave.

Cox Automotive Dealer Sentiment Index: Strong U.S. Auto Market Performance Expected in Q2

The new-vehicle inventory index improved in the first quarter and is up significantly from one year ago. Importantly, the sentiment index is currently at or above pre-pandemic levels.

Reynolds to Boost Dealership Performance With New RPM Team

The Reynolds and Reynolds Company announced today the creation of a new team within its Customer Success Services organization.

DealerRater Celebrates 2023 Dealer of the Year Award Winners

In total, 1,197 dealers were awarded out of 18,600 dealerships across the U.S. and Canada.