Industry Survey Shows Continued Disparity In Dealers’ Importance of Quality Online Photos Compared With Consumers’ Importance Of Visual Buying Needs 

Survey Shows Continued Disparity in Dealers’ Importance of Quality Online Photos

Dealer Image Pro announced results from a survey it commissioned at the National Automobile Dealers Association (NADA) Show in January.

Dealer Image Pro Evaluates State of Dealership Photo Merchandising In 2023 

Dealer Image Proa leader in proprietary in-house photo, video, 360° and window-sticker software for automotive dealerships, announced results from a survey it commissioned at the National Automobile Dealers Association (NADA) Show in January to better understand how dealership personnel view today’s importance of online photos during the consumer research and shopping process. 

Roughly 80% of dealers realize the importance of online photos today. However, of more than 3,000 automotive dealer professionals surveyed, just over 20% said they don’t feel photos are a critical part of the consumer’s shopping and consideration when researching or purchasing a vehicle.  

In a separate consumer-facing survey commissioned at the same time, approximately 90% of the 3,000 male and female consumers in the U.S said photos were important to view online when considering shopping for a particular vehicle. 

Additionally, when dealer professionals were asked if the quality of their vehicle inventory photos helped increase the profit margins on the sale of the vehicle, over 40% said either no or they weren’t sure. Nonetheless, 97% of the consumers said the quality of the vehicle inventory photos did help influence negotiating the price point of a specific vehicle.

“This contrast in dealership and consumer opinion toward photos influencing the car-buying experience is definitely eye-opening and should serve as a wake-up call to dealerships and auto groups to immediately re-evaluate how they see the value of vehicle merchandising capabilities,” said Louis Norman, Director of Operations, of Dealer Image Pro. “The majority of dealers see the right value and get it, but the fact that nearly one in five dealers still have this mindset in 2023 is a head-scratcher, especially in a time when sales are down. We need to put our best foot forward in front of each customer.”  

For more information on how quality car photos can improve both the merchandising and car-buying experiences, please visit www.dealerimagepro.com/demo.

You May Also Like

ADD Group to Exhibit at Automechanika Shanghai 2023

The group will be exhibiting shocks, struts and complete strut assemblies, air shocks, strut mounts, motor mounts and engine sealing parts.

ADD Group, one of the largest manufacturers of shocks, struts and complete strut assemblies in the world, will be exhibiting innovations and various product lines at Automechanika Shanghai (HALL 3 booth 3N35) Nov. 29 through Dec. 2, 2023.

The company will be exhibiting a vast portfolio with coverage available for the latest and mainstream models around the world, including passenger cars, SUVs, pickups, light trucks, commercial and heavy-duty vehicles. Some of the launches apply to 2022-2023 models, and the main highlights are the new complete strut assemblies and air shocks for electric vehicle (EV) applications.

KPA, Reynolds and Reynolds Partner to Expand F&I Compliance Services

With this partnership, dealers will have access to a comprehensive suite of F&I services, software, and resources that will lower risk, save money, and better streamline dealership sales processes.

Privacy4Cars’ Vehicle Privacy Report 2.0: More Features, Expansion into Europe

The new report doubles geographical coverage and deepens vehicles’ data practices analysis of manufacturers by adding privacy implications of infotainment apps and more.

Konect.ai Rebrands as ICOM AI

This brand transformation arises from the company’s vision to expand its enterprise offerings and align more closely with the diverse and growing needs of automotive businesses.

CarSaver’s Lindsay Russi Honored as ‘Rising Star’

In a competitive field of 10 finalists, Russi emerged as a standout, showcasing her exceptional leadership and remarkable contributions to the credit union industry.

Other Posts

NextGear Capital Introduces 2023-2025 Dealer Advisory Board

DRIVE has proven to be a valuable resource to better understand the needs of independent dealers.

Increasing New-Vehicle Inventory, Moderating Prices Boost Sales Satisfaction, J.D. Power Finds

More than one-third (34%) of EV buyers say dealers are not doing enough to make them feel comfortable with EV maintenance requirements and 11% are not comfortable with the EV charging process and options.

CerebrumX, Guidepoint Systems Join Forces

Guidepoint Systems will use the CerebrumX embedded telematics data platform to help fleet companies and auto dealers optimize front-line operations.

Vouched Unveils AI-Driven Identity Verification Solution for Automotive Sector

The new AI-powered solution automates the identity verification process to improve efficiency, customer service and cost savings.