Impel’s Partnership with Dilawri Brings Advanced Digital Merchandising to Canada's Largest Automotive Group

Impel’s Partnership with Dilawri Brings Advanced Digital Merchandising to Canada’s Largest Automotive Group

Impel, the global leader in automotive digital engagement technology, has partnered with Dilawri.

Impel, the global leader in automotive digital engagement technology, has partnered with Dilawri, Canada’s largest automotive group, to deliver more engaging digital experiences to car shoppers throughout Canada. With this partnership, online shoppers can now explore vehicles with 360˚ virtual walkarounds on all available new and pre-owned inventory across Dilawri’s extensive network of dealerships.

Around the world, thousands of dealers use Impel’s 360˚ WalkAround technology to deliver more engaging shopper experiences. The company has created a compelling virtual showroom experience that allows consumers to explore and interact with vehicles at any time from any digital device. By automating the vehicle imaging process, Impel’s Image Cloning technology offers dealers greater merchandising consistency and operational effectiveness. Powered by an advanced image matching engine, the company’s digital merchandising platform enables dealers to capture and re-use vehicle images and 360˚ WalkArounds hundreds of times – ensuring timely and complete photo coverage for their entire vehicle inventory.

Impel’s digital engagement platform allows Dilawri to offer more consistent and engaging customer experiences throughout its network. The automotive group’s more than seventy-five franchised dealerships represent over thirty-five of the world’s most beloved automotive brands in Canada and the United States. Deeply committed to delivering exceptional customer experiences, Dilawri actively seeks out opportunities to use cutting-edge technology to achieve its goals.

“As the first automotive group in Canada to adopt Impel’s advanced merchandising technology, we are excited to introduce this new technology to customers and prospects alike,” said Virginie Aubert, Dilawri’s Vice President of Marketing and Communications. “Dilawri and Impel share a passion for offering exceptional customer experiences. This partnership allows us to deliver an online shopping experience that is designed to result in greater engagement, transparency and, ultimately, satisfaction.” “Dilawri’s long history of success in Canada is a testament to the company’s commitment to excellence in customer service and automotive retailing,” said Devin Daly, Impel’s CEO. “In a world of always-on consumers, where shoppers spend most of the buying journey online, industry-leading retailers are increasingly turning to digital technology to maintain their competitive advantage. We are thrilled to be working with Dilawri to bring advanced digital merchandising solutions and enhanced customer experiences to their dealerships in Canada and the U.S.”

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