How to Sell the Convenience of EVs

Selling the Convenience of EVs

After outlining the benefits of EV ownership, your customer should be less conflicted than they were when walking into your dealership.

As the popularity of electric vehicles continues to grow, we are starting to see more dealers include them in their dealership inventories. However, consumers still have doubts when deciding whether an EV is the right choice for them personally. Some frequent questions come to mind when considering the purchase of an electric car versus a standard, gas-fueled vehicle.

How many miles will a single charge last? 
How often do I need to charge my vehicle?
Is there enough accessibility to charging stations in my area?
How much will it cost to charge my EV at home in comparison to the cost of gas?

As a dealer, you can put your customers’ minds at ease by selling them on one key factor: Convenience. Your customers want to know how an EV can benefit them. They want assurance that an electric vehicle will make their life easier by saving them time and money at the pump.

Ask your customer how often they stop for gas with their current gas-powered vehicle. Then ask them how much it costs to fill their tank. Focus on the time and money-saving aspects of no longer needing to include those things into their routine or budget. No more last-minute stops in the morning on the way to work or worrying about rising fuel costs.

Then provide them with the facts. According to, EVs get 200-300+ miles off a single charge and charging times will vary depending on a few components.

“There are two primary types of charging used by EV drivers: Level 2 and DC Fast Charging. Public fast charging is intended to get EV drivers back on the road quickly, similar to the time you would spend getting gas or grabbing a snack for the road. Level 2 charging is mainly installed at home, at work, in parking lots and garages around town.”

EV stations are starting to appear everywhere, including grocery stores, rest stops, offices and even outside your favorite restaurants. As charging stations become increasingly available while out and about, your customer can rest assured knowing they won’t need to worry about when and where their next charge will come from. The bulk of charging will actually take place at home while sleeping, adding even more ease and convenience to your customer’s schedule. states that the average vehicle gets 24.5 miles per gallon. Using the current national gas average of around $4.11, it would cost about $50 to travel 300 miles. With the cost of electricity at home, you can get the same 300 miles on a new, fully electric vehicle for just $16.50.

After outlining the rewards and benefits of EV ownership, your customer should be less conflicted than they were when walking into your dealership. When selling electric vehicles, it is important to remember that as much as you may be selling practical and convenient, you are also selling a lifestyle. Paint a picture of what life will look like for your customer behind the wheel of a new, sleek and innovative EV, and you’ll be sure to seal the deal. 

You May Also Like

Vicinity Motor Corp. Secures Dealer Network Services Agreement with DSMA to Expand North American Dealer Network

Vicinity Motor Corp. announced it signed a dealer network development services agreement with Dealer Solutions Mergers and Acquisitions.

DSMA to Identify and Assist in Securing Dealer Partnerships across North America for Vicinity's Industry-Leading, Class 3 VMC 1200 All-Electric Trucks

Vicinity Motor Corp., a North American supplier of commercial electric vehicles, announced it signed a dealer network development services agreement with Dealer Solutions Mergers and Acquisitions ("DSMA") to enhance North American market penetration for its industry-leading, Class 3 VMC 1200 all-electric trucks.

Jim Butler Auto Group Partners with Delmar Divine to Install High-Speed EV Charging Stations in St. Louis

Delmar DivINe has revealed plans to add electric vehicle (EV) charging infrastructure to their nonprofit center with the help of a $60,000 donation from Jim Butler Auto Group.

Take Advantage of Super Bowl Viewership to Try New Advertising Strategies for EVs

Interactive CTV ads allow a user to click their remote to set a sales appointment or get a trade-in quote.

BendPak Launches EV & Powertrain Lifting Systems

Mobi-EVS full-rise, battery-powered, mobile scissor lift tables are designed for removing and installing high-voltage battery packs.

Ready to Electrify: Autel Energy to Lead the Charge at NADA 2023

Autel’s home charging and DC fast-charging solutions will be highlighted to help dealers as they roll out their electrification strategies.

Other Posts

Dealer Insider with Mac Haik Chevrolet

Josh Potts explains how the butterfly effect impacts each member of the Mac Haik Chevrolet team from service to accounting to sales.

Say Yes to the Plan, or Plan to Fail

The most successful dealers are partnering with specialized companies, and this doesn’t have to take as much of your time as you think. 

All the Buzz from Texas

Another NADA show is in the books and, like most of the people I spoke with, I’m energized about what I saw for the future of our industry.

3 Ways Conversational AI Yields More Satisfied Employees

Implementing conversational AI software in your store — in sales or service — is truly putting your employees first.