Integrations between Gubagoo Virtual Retailing and KBB ICO are now live for dealers seeking to harness this powerful combination.
Gubagoo, the leading provider of digital retailing and conversational commerce for automotive dealerships, announced today an integration with Kelly Blue Book Instant Cash Offer that allows dealerships using Gubagoo’s Virtual Retailing to provide guaranteed trade-in valuations. As a result, dealers can be confident the deal a customer sees online will not change when the customer comes to the store.
“It’s clear that both parties want a guaranteed trade-in amount for the vehicle in question. For dealerships, it eliminates a source of friction in the sales process; and for the customer, it ensures there are no changes or surprises when they get to the store,” said Brad Title, president of Gubagoo. “The integration between Gubagoo Virtual Retailing and KBB ICO seamlessly allows dealers to infuse that level of service directly into the online buying process, and is another example of our continued investment into unifying the in-store and online experience for both car buyers and sellers in today’s evolving landscape.”
With this integration, Gubagoo once more enhances the flexibility of its Virtual Retailing platform, further cementing it as a critical component in supporting all types of buyers whether they are online, in-store, or a combination of both.