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GP Strategies Partners with Whisbi to Provide Digital Sales Capabilities to Dealerships

Global performance improvement solutions provider GP Strategies Corporation announced their partnership with Whisbi, a provider of mobile-first conversational sales and marketing solutions. This collaboration combines the power of Whisbi’s relationship-building platform with GP Strategies’ expertise in digital retail process design and virtual selling coaching.

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The partnership with Whisbi will help automotive organizations accelerate the digitization of their business processes at both the dealer and national level. Original equipment manufacturers (OEMs) will now be able to present product presentations through Whisbi’s One-to-Many Broadcast technology. These live, interactive product presentations from OEM websites are ideal for brand building and supporting the introduction of new products and technologies. Dealers will also have the ability to seamlessly and digitally interact with customers via voice, chat, video and screen-sharing to facilitate the entire sales transaction virtually with Whisbi’s One-to-One solution for Assisted Selling.

“We are especially excited about the capabilities we can now provide to dealerships all over the world as a result of our partnership with Whisbi,” stated Cathy Palochko, senior vice president, global automotive, GP Strategies. “Their lead management technology and digital Sales Assistant integrate seamlessly with retail CRM solutions. Using a single platform, sales staff will be able to apply their interpersonal skills to build relationships. We feel that Whisbi is an excellent addition to our world-class automotive workforce transformation solutions.”

GP Strategies provides expert consulting to aid dealers in the transition to future retailing and to optimize the integration of digital retail systems for faster, easier online shopping and purchase experiences. Services also include sustained process coaching for retail leaders and virtual selling skills training. Most recently, GP Strategies created a Virtual Sales Certification program for the automotive industry that is expected to launch globally with multiple OEMs and dealer groups in the fourth quarter. 


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