fusionZONE Automotive, LLC and WheelsTV announced a partnership in which fusionZONE will offer their customers access to WheelsTV’s 6,000+ video test drive reports.
The partnership provides a timely video solution for fusionZONE’s clients to address increased consumer demand for visual content, in part due to the COVID-19 Pandemic. WheelsTV delivers essential vehicle information in an independent, concise and upbeat video presentation highlighting today’s most searched car shopping resources online: vehicle test drives, key features and options, and walkthroughs of the interior and/or exterior of the vehicle, the company said.
Dealers can now help their site visitors conduct two hours of research in just two minutes by viewing WheelsTV videos on fusionZONE websites, all while increasing time-on-site and guiding the shopper down the purchase funnel.
“We now live in a ‘Video Economy,’ where car buyers’ demand for full-motion ‘on the road’ video test drives are at an all-time high,” WheelsTV CEO Jim Barisano said. “Today, most dealers struggle with high-quality, relevant year-make-model video content. And now, with access to the most extensive video test drive library in existence, covering year-make-models 2008 to present, fusionZONE dealers will have a video for almost every car on their lot.”
WheelsTV’s videos provide three significant benefits:
- Consumers stay on the dealer’s website longer to research and make more informed purchases.
- Increases trust between the dealer and the consumer.
- Increases engagement and advances the car shopper’s path to purchase.
“We are excited to offer WheelsTV video test drive reports to our customers. Dealerships simply don’t have the time or budget to produce ‘on the road’ video test drives for every car they sell – but now, with WheelsTV, they’ll have a video for almost every vehicle on the lot,” fusionZONE’s CEO, Ed Barton, said. “The videos will support our dealers’ site visitors by providing the essential facts, vehicle specs, and professional insights in a quick, energized, ‘on the road’ presentation. There’s no sales pitch, so consumers gain trust and rapport with the dealer, which will result in increased sales.”
The fusionZONE/WheelsTV partnership adds an essential research, marketing, and sales tool to fusionZONE’s industry-leading lineup of dealership websites, further helping to speed the sales process for consumers and dealers.