In response to the rapidly growing number of consumers currently using the internet via mobile devices, fusionZONE Automotive, LLC. recently announced a new tool for auto dealers, Mobile Text Coupons. With Mobile Text Coupons, customers no longer have to use their desktop to print them. Instead, they can choose a coupon, enter their phone number and store this coupon in their smartphone’s wallet. The customer can then present their smartphone to the dealership’s sales or service department and redeem their desired discount or deal.
“Dealers on their game regularly add prominent specials to their website,” Brett Sutherlin, FusionZONE founder, said. “However, we discovered a big problem – in most cases, those specials only offer a ‘click to print’ option and aren’t optimized for mobile devices. As 60-70 percent of consumers use the internet via mobile devices, we saw a need for change and created Mobile Text Coupons for both sales and service.”
fusionZONE tested Mobile Text Coupons at several large volume dealers with excellent results. According to William Finsilver, general manager at BMW of Bloomfield, his dealership enjoyed a 200+ percent increase in service leads. “In the past, if the service customer printed a sheet of coupons, we were not capturing a lead. Now our service team proactively reaches out to the customer and books the appointment,” Finsilver said.
Through the use of Mobile Text Coupons, Sun Toyota increased tire sales by 60 percent. “Using Mobile Text Coupons with paid search to increase awareness that we are in the tire business has been huge for Sun Toyota,” John Marazzi, managing partne, said. “It allows us to contact the customer and book the appointment.”
Commenting further on the successful use of the coupons in dealerships Sutherlin said, “Mobile Text Coupons are for both sales and service, but we have found that they finally give an identity to the service department. While most dealers concentrate solely on sales, this product provides fusionZONE dealers with an upper hand by generating leads for the service department, something dealerships have struggled with forever.”
Mobile Text Coupons will be demonstrated at the 2019 NADA show, January 25-27, 2019, at booth 7935W. To schedule a booth visit or demo visit the link below.
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