FrogData webinar reveals the secrets and power of data-driven decision making through the use of advanced reporting tools
San Francisco, CA – Retail automotive data analytics vendor FrogData, announced recently a free webinar for dealers that will demonstrate how data-driven smart systems can help their dealership improve in every area of their business.
“The days of a dealer making important decisions by instinct or intuition are long gone,” said Chris Dulla, Vice President of FrogData. “The combined data across all systems – Web, DMS, CRM, Service Management — in a dealership is a virtual gold mine of valuable insights, but dealers must be able to mine it. Our webinar will show them how.”
The webinar will cover three critical sections: the secrets of data-driven decision making; how a dealership reporting platform works; and how decision analytics enable dealers to reach smarter and more timely decisions.
Aggregating and analyzing data across all reporting platforms gives dealers a single view. Google Analytics, for example, informs dealers about website conversion. CRM, likewise, tells dealers about their lead conversion efforts. Used Car Pricing tools cover pricing, while DMS offers accounting reports. Individually, these reports provide one view at a time. What’s really needed to succeed in the competitive market of retail automotive, according to the analytics experts at FrogData, is a 360-degree view of a dealership’s entire pool of data.
Dealers attending the webinar will learn how to improve lead conversion, lower cost per lead and cost per sales, improve service margins, lower floor plan interest expense and better manage accounting and cash flow, among other takeaways.
“A smart system provides insights you might otherwise miss,” said Dulla. “It can tell you, for instance, which lead provider is actually the most profitable based on overall value from a customer. Or, it can tell you if your tech hours are being properly utilized. A smart system is a must for any decision maker in a dealership.”
“Dealerships that succeed use data to make decisions” will be presented by AutoSuccess on Wednesday, July 24th beginning at 2 pm ET/11 am PT. To register for the free webinar, follow this link.
Links:
FrogData DMS
