San Francisco-based FrogData launched their AI Factory for Automotive at NADA 2020.
The FrogData AI Factory has at its core a vast database that aggregates all the data within a dealership and by design can accommodate virtually any form of data — CRM, DMS, web analytics, IoT, social media — as well as other sources. In order to make the data usable, strict data governance is implemented to ensure the integrity of the database. Intelligent agents leverage the power of high-performance cloud computing to crunch that vast data and deliver actionable insights and predictions. The FrogData AI Factory is run by a team of IT specialists, decision analysts and automotive subject matter rxperts who make the AI Factory a real asset to help dealers.
“We are thrilled to announce the launch of the FrogData AI Factory, which will enable auto dealerships to compete in a rapidly changing business environment,” said Tej Soni, CEO of FrogData. “The new age of automotive retail will be built on data and the FrogData AI Factory has already delivered answers to some vexing problems in vehicle pricing and marketing spend optimization.”
The FrogData AI Factory is an outcome of years of development and feedback from hundreds of active users on the original FrogData platform, which delivers enhanced DMS and CRM reporting. The AI Factory adds to FrogData’s capabilities in rapid development of intelligent apps that can be used to run day-to-day operations at a dealership.
The FrogData AI Factory is situated at the intersection of AI, IoT and cloud computing, giving it the ability to scale easily. While the initial implementation is for automotive retail, FrogData is already working on products around aftermarket parts distribution, reputation analytics and sales automation.