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Executive Spotlight

Executive Spotlight with Steve Roessler of DriveCentric

A discussion surrounding CRM and the importance of engaging with customers.


In this Executive Spotlight interview, Steve Roessler, the chief evangelist officer for DriveCentric, joins Host Brian Ankney in the AutoSuccess studio to discuss how the technology company helps auto dealers.

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As a modern CRM provider, DriveCentric helps dealers create strong engagement with their customers — instead of just collecting data from an outdated CRM. Roessler discusses the importance of advanced communication channels, such as text messaging instead of phone calling, sharing personalized videos with customers and more.

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