With nearly 20 new electric vehicles being introduced by manufacturers in 2023, the purchase options for consumers can be overwhelming. Especially when shopping for a brand-new type of vehicle for the first time.
Three leading automotive technology and research industry firms have joined forces to empower consumers with the information and insights they need to guide them to the right electric vehicle for them.
“Consumer interest in electric vehicles (EV) has reached an all-time high, however most consumers have limited knowledge about them,” said Eric Brown, CEO of inSearchX. “This is why we created the first interactive educational video solution based upon the most comprehensive consumer research on EVs. It has been very gratifying to garner the interest of auto manufacturers so quickly, and we are excited to bring this solution to market with them.”
inSearchX’s AskOtto quiz uses the power of artificial intelligence to scientifically recommend EV models that perfectly fit the needs and lifestyle of consumers. Consumers answer five questions about their preferences, vehicle attitudes and demographics to score every EV model for predicted ownership satisfaction for that individual.
Intuitive Interaction, a leading dynamic video technology company, creates a custom video based on the generated vehicle recommendations and provides an in-depth review, analysis and overview of each recommended vehicle. These “TikTok” style videos provide education customized for each consumer based upon their specific needs and preferences.
From there, consumers can activate a “perpetual search” with AskOtto to locate recommended vehicles available for sale nearby. Plus, consumers may connect and dialog with the associated automotive merchant directly to ask questions, make offers and get updates on their vehicles of interest without sharing any personal contact information.
Underneath all of this techno-wizardry is a data platform empowering consumer choice, recommendations and messaging to optimize the consumer experience. For over 40 years, Strategic Vision has been researching, analyzing and reporting on consumer vehicle ownership experience, preferences and product choices. Their automotive consumer research and vehicle selection data provide the technical and content solutions in unprecedented alignment with consumers’ vehicle discovery and educational requirements and needs.
For those interested in market research on EV, an infographic highlighting some of Strategic Vision’s research is available HERE.
With the expanding EV marketplace, consumer growing interest in these vehicles, and EV selection, the timing of this alignment of capabilities and related product launch could not be better. To learn more about licensing the EV educational platform, contact [email protected].
