Emotion Is Among the Biggest Motivators for EV Buyers

Emotion Is Among the Biggest Motivators for EV Buyers

Connecting with consumers’ emotions and personality is more likely to ignite interest in battery electric vehicles.

By David Sickels, editor of The Buzz. 

As new-car buyer personas continue to evolve, connecting with consumers’ emotions and personality is more likely to ignite interest in battery electric vehicles (BEVs). This diverges from the long-standing industry narrative that environmental benefits are what drive BEV adoption, creating a great opportunity for brands to expand their messaging and embrace new customers with a varying mix of values, lifestyles and attitudes.

Continue reading this article from our sister brand, The Buzz EV News, HERE.

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