By David Sickels, editor of The Buzz.
As new-car buyer personas continue to evolve, connecting with consumers’ emotions and personality is more likely to ignite interest in battery electric vehicles (BEVs). This diverges from the long-standing industry narrative that environmental benefits are what drive BEV adoption, creating a great opportunity for brands to expand their messaging and embrace new customers with a varying mix of values, lifestyles and attitudes.
Continue reading this article from our sister brand, The Buzz EV News, HERE.
