Due to Tremendous Growth in Used Car Market, DealerPeak Spins CarDog off Into Its Own Company - AutoSuccessOnline
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Due to Tremendous Growth in Used Car Market, DealerPeak Spins CarDog off Into Its Own Company

DealerPeak, the only CRM dedicated to making the industry regain their love of selling cars, recently made the decision to spin their successful independent-based CRM, CarDog, into its own entity with Rick McLey as its Chief Growth Officer. 

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Introduced as a leading feature within DealerPeak in 2019, CarDog has since become the go-to solution for small and independent dealers looking for a mobile-first, flexible solution to fit their needs. While most CRM’s have less than 10% utilization due to the complexity for the end-user, CarDog see over 60% utilization due to the fact it was built with the independent vehicle dealer in mind.

“The tag line for CarDog is CRM Simplified and I think that is the driving force behind why this product has been so successful. Unlike other CRM products that have been built first and then configured to fit mobile, CarDog was built native-mobile first, which means it was built with the intention of primarily being used on a mobile device. In essence, this brings the entire CRM onto the lot and creates a powerful tool housed entirely within the dealer’s phone,” said McLey. 


While CarDog was designed for a person’s mobile device, it can also be accessed through tablets, computers and laptops for the ultimate flexibility. Every CRM app and feature offered on a standard device is also available on CarDog, making it the most flexible solution for used car managers on the go. 

“While franchised dealers have many people wearing one hat each, independent dealerships usually have one person wearing many hats. This product answers the need for a robust CRM that gives all of the benefits of a full-scale solution, while being small enough to hold in your hand,” said McLey. 


The solution delivers the same extensive desking, appraisal, lead generation, inventory and reporting tools as the DealerPeak solution, but with a more streamlined approach for used vehicle managers with limited time and resources.

For more information on CarDog and how it can help your independent dealership harness the power of a CRM in mobile form, visit https://www.cardog.com.

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