Digital Air Strike announced a partnership with Women-Drivers.com, the car dealer review platform focused on attracting and retaining women car buyers.
According to Digital Air Strike’s 8th Annual Automotive Digital Retailing Consumer Trends Study, 87% of women look to social and review sites for help in their dealership selection.
“Women have a great deal of buying power and also have unique considerations when making one of the largest purchases most families make,” said Alexi Venneri, the co-founder and CEO of Digital Air Strike. “We’re proud to continually look for new partners, such as Women-Drivers.com, to help our dealer clients find new ways to engage consumers and showcase their excellent experiences.”
Because of the partnership, participating Digital Air Strike dealership clients will receive Women-Drivers.com Certified Active Dealer badges. Dealerships with enough reviews will be eligible for the Certified Trusted Dealer badge, which will enrich their credibility and market share with an elevated trust-based model. There is no additional cost to Digital Air Strike dealership clients as long as they remain clients. Additionally, the company will integrate reviews from the site into the Digital Air Strike platform and provide technology and services for reviews to be responded to easier.
Women-Drivers.com, a free platform for car dealers and consumers, empowers women and families to locate Certified Trusted Dealers as certified by the website, where they can expect to be treated with respect in a fair and trustworthy manner. Women-Drivers.com Certified Trusted Dealers have a satisfaction score of 97.1%, which is 12% higher than uncertified dealers. Women like the relatability of reviews from their peers, trust the authenticity of this feedback, and make a point of visiting these stores first.
According to an Ipsos Socialogue poll, women use car dealer reviews 50% more than men. Women-Drivers.com reports that trust is the No. 1 reason women purchase at a dealership. Women buy 45% of all vehicles for themselves totaling 11 million new and used cars every year, averaging 675-750 vehicles per franchised rooftop.
“I personally have had customers share with me and my team members that they chose to visit Kelly Ford because of the Certified Trusted Dealer program,” said Chris Saraceno, vice president of Kelly Automotive Group. “Women felt reassured, confident and comfortable because reviews came from other women. This evidence-based, easy-to-locate research allows shoppers to find a destination dealer. That is exactly what we want. Guests have benefited and we have certainly gained market share because of this blueprint. It’s a game changer.”
Anne Fleming, president of Women-Drivers.com, will be sharing valuable insights about women car buyers and what dealerships can do to attract and retain female consumers during a free Digital Air Strike-hosted webinar on December 17th. Click here to reserve your spot or to watch the webinar on-demand at a later date.
“Authentic reviews by women help this segment locate dealers that demonstrate trust and a welcoming and equitable culture,” said Anne Fleming, the president of Women-Drivers.com. “The economic benefit of being a Certified Trusted Dealer is achieving an average of 5% increase in annual revenue which translates into $1.5 million per dealership.”