Digital Air Strike is providing the needed technology services and winning strategies to help thousands of dealers drive consumers to their online or in-store trade-in experience. Digital Air Strike is also delivering its expertise virtually after being selected to present at two leading automotive conferences: Auto Intel Summit May 17-19 and Digital Dealer Tampa June 8-10.
Computer chip shortages and high vehicle demand amid the COVID-19 pandemic have led to used vehicle inventory challenges. However, dealers are finding new ways to be successful as they use Digital Air Strike technology to reach and engage customers. These tech solutions include advertising buyback incentives through Amazon OTT streaming ads, promoting offers through consumer text marketing, and using social media marketing to show the value of trading up.
“Digital Air Strike has always been at the forefront of helping dealers with the best prospect engagement and conversion tools. The pandemic has only accelerated our focus and acquisitions to provide even more ways for our dealerships to leverage technology to increase sales,” said Alexi Venneri, co-founder and CEO, Digital Air Strike. “With Digital Air Strike, dealers get a first-strike advantage to get ahead of the competition and get their trade-in message out effectively to the right consumers leveraging our data and targeting capabilities, as well as AI messaging, to encourage them to trade-in vehicles.”
Muller Honda Highland Park, near Chicago, Illinois, uses Digital Air Strike’s Amazon OTT streaming ads with automated inventory integration to target car buyers streaming live sports and top shows. Leveraging Amazon’s insights, including shopping behaviors and location, Muller Honda reached over 252,500 in-market consumers in two months with Amazon OTT streaming solutions from Digital Air Strike.
“The Digital Air Strike Amazon OTT streaming solution helps us maintain a competitive edge while getting in front of the most engaged shoppers at a low cost,” said Gray Scott, marketing director, Muller Honda Highland Park and Gurnee. “Digital Air Strike has a solid team that is well-versed in the automotive industry that knows how to get great results. You just don’t see that with other vendors.”
Digital Air Strike helps dealers promote additional trade-in incentives to thousands of previous customers, especially with the popular vehicles needed most. McClinton Automotive Group uses Digital Air Strike’s consumer AI text messaging technology to find pre-owned vehicle trade-ins to sell or trade up in a fast, easy way. After one text alert, the dealership in Parkersburg, West Virginia, received over 30 trade-in requests and scheduled more than a dozen appointments in the first week.
“When you spend dollars and immediately see interactions and see customers filling out forms right away, that’s great for us,” said Ginny Bowden, dealer principal at McClinton Auto Group. “It makes you feel confident in the product and the plan. I knew a text would be the most effective way to get in front of people, and it’s a seamless process with Digital Air Strike.”
Starting this week, “New Ways Dealers are Driving Trade-ins” is available on-demand as part of the Auto Intel Summit taking place through May 19. The presentation features Josh Leader, Internet Sales & Marketing director at Sands Automotive Group, and Digital Air Strike’s Chief Strategy Officer, Jason Barrie. At Digital Dealer Tampa, Barrie was also invited to present with Jennifer Hurley, Finance Director of Royal Automotive Group, and Chip Diggs, Digital Marketing Director for Seelye Auto Group. The group will discuss the strategies they’re using that are “Taking Out Carvana & Vroom in a New Post-Pandemic Market.” The virtual Digital Dealer Tampa presentation begins at 9 a.m. ET June 8.