Due to the global pandemic, this year’s traditional physical presence at the Brussels Motor Show will be replaced by a virtual event running through January 2021. In order to provide the kind of face-to-face experience typically available at the show, D’Ieteren Automotive has chosen to work with Vee24 to connect its highly trained product geniuses with car shoppers via one-to-one video chat as well as text chat.
Vee24’s high-definition video solution will enable D’Ieteren Automotive to provide detailed, personalized car exploration service. In addition to meeting customers face-to-face online, real-time collaboration, including co-browsing and screen-sharing will enable product geniuses to walk through different car configurations and specifications before sending highly qualified leads to the right dealership for the customer.
Vee24 is helping car shoppers connect with more than 150 product geniuses, supporting the popular automotive brands that D’Ieteren Automotive distributes including Porsche, Audi, Škoda, SEAT, Cupra, Volkswagen and Volkswagen Commercial Vehicles.
“Vee24 is excited to be supporting D’Ieteren Automotive as they take this innovative approach to customer engagement at the Motor Show. The Vee24 platform is uniquely suited to the new demands in the auto industry as high-touch customer sales and service moves from in-person to virtual showrooms,” said Priya Iyer, CEO of Vee24. “As the car buying experience moves online, D’Ieteren Automotive is using Vee24’s conversational multi-experience platform to connect with customers virtually, showcase vehicles, and smoothly hand off interested buyers to car centers including Porsche and Volkswagen.”
Whether they’re connecting via a computer or mobile phone, car shoppers attending the virtual auto show from anywhere will be channeled to a product genius who has extensive knowledge of the specific vehicle model the customer is interested in learning about. In addition to using VeeStudio for video and text chat, D’Ieteren Automotive is using VeeScheduler to allow customers to book a personal appointment to speak with a product genius at their convenience. The car shopper and product genius can talk face-to-face via video chat and with co-browsing can explore available online information or screen share images and details about a specific model. Product geniuses can virtually escort a highly qualified buyer to the right dealership, schedule the interested customer for a test drive, or transfer them to the finance department to explore various financing options for a purchase.
“D’Ieteren Automotive is dedicated to providing a premier experience to our car shopping customers, but the virtual format of this year’s auto show presented a challenge. We’re excited to pair Vee24’s immersive video experience with our highly knowledgeable product geniuses to provide responsive, personal service and advice to discerning car buyers,” said José Fernandez, Chief Customer Experience, Marketing & Digital Officer, D’Ieteren Automotive. “Vee24’s proven platform and digital innovation impressed us. The agent software is so easy to use. It took less time than anticipated to train our product geniuses on the technology, leaving them more time to study the models in detail. We are thrilled with the results of this project and are excited about the future.”
The virtual Motor Show runs from January 04 to January 31, 2021. Product geniuses are available to chat with interested customers from 8 AM to 10 PM, seven days a week, throughout the event. D’Ieteren Automotive chose Vee24 and its enterprise-grade, highly reliable and scalable platform because it was miles ahead of any other option. Vee24’s platform provides omnichannel online customer experiences that can expand as D’Ieteren Automotive’s needs grow. Vee24 is truly bringing the in-dealership experience online with the innovative live engagement solutions needed today.