Dealerware, MDL autoMation Offer Personalized Experience for Service Loaner Customers

Dealerware, MDL Offer Personalized Experience for Service Loaner Customers

MDL’s license plate reading technology integrates with Dealerware’s loaner management software to enable quick and differentiated customer service while also improving operational efficiency.

Dealerware, a leading connected car platform, partners with MDL autoMation to deliver a personalized customer experience within the service lane while increasing operational efficiency through automated guest recognition. Dual customers will enjoy the seamless integration of MDL’s guest recognition software with Dealerware’s loaner fleet management platform to reduce wait times, expedite vehicle retrieval and deliver a truly memorable guest experience. 

“The new integration of Dealerware with MDL helps us delight our guests,” said Bobbie Pyka, Mercedes-Benz of Austin. “When a guest arrives at the dealership in a loaner vehicle, MDL automatically reads the loaner vehicle plate, associates it with the repair order and we get an alert so while one valet greets them by name, another retrieves the key to stage the guest’s vehicle. Our service advisor also receives a notification to meet the guest on the service drive. It saves time and it adds a personal touch to the service experience.” 

Personalization creates an emotional connection with consumers, and according to survey data from loyalty technology leader, Epsilon, 80% of consumers are more likely to purchase from a brand that provides personalized experiences. During a time of reduced human interaction, faster, more personalized service is vital to the success of a dealership. MDL’s license plate reading technology integrates with Dealerware’s loaner management software to enable quick and differentiated customer service while also significantly improving operational efficiency.

With this integration: 

·       Returning customers receive a personalized greeting upon entry to the service drive when returning their loaner vehicle. These greetings on screens in the service drive allow retailers to have a more personal touch, while grappling with the challenges of reduced human interaction.

·       The ability to serve more repair orders with the same fleet size is key to increasing profitability, while decreasing costs. This integration allows service advisors to get a head start on retrieving the customer’s vehicle, but also provides distinctive movement to surprise and delight customers with faster, more personalized service. 

“Moments matter. Beginning vehicle retrieval, whether on your central lot or on satellite lots, as soon as possible allows dealership staff to reduce time and remove friction,” said Russell Lemmer, president of Dealerware. “This new partnership empowers dealers with better ways to serve their customers, increase business operations and streamline processes to build loyalty in meaningful ways.”

You May Also Like

Vero, Privacy4Cars Partner on Identi-FI, Identity Theft Protection

Auto dealers within the Identi-FI program will be able to offer Vero’s suite of identity theft tools to customers as a revenue-generating service add-on during the sales process.

Vero announced an exclusive partnership with Privacy4Cars to offer Identi-FI, a full-circle solution that protects against personal data abuses by providing peace-of-mind vehicle data deletion and ID theft recovery.

The solution pairs Privacy4Cars' patented AutoCleared and Vehicle Privacy Report tools with Vero's 3-Generation Fully Managed Recovery (FMR), providing a comprehensive solution that is available now as a membership subscription to qualified auto dealers and distributors.

JM Family Enterprises Names President & COO

As president and COO, Chait will be responsible for all company operations within JM Family, working closely with the senior leadership team to execute on company strategies and drive key initiatives. 

Cars.com 2024 Dealer of the Year Awards

The awards recognize the best local car-shopping experiences across America.

Holmes Honda in Shreveport Receives 16th President’s Award

The President’s Award recognizes superior achievement in customer satisfaction, new-car-unit sales volume and business management.

Tim Lamb Group Brokers Sale of Foothills Lincoln Mazda

The Spokane, Washington, dealership has been rebranded but will be keep all existing Foothills team members at their current seniority.

Other Posts

Service Satisfaction Improves but Appointment Wait Times Continue to Grow, J.D. Power Finds  

According to the study, dealers continue to grapple with parts and labor shortages that are fueling longer wait times for appointments.

700Credit Integrates with One View

This integration will allow dealerships to store sensitive consumer information including credit reports and required compliance documentation through a secure integration into the digital deal jacket.

WarrCloud Study: Cost of Processing Auto Warranty Claims Increases by 28%

The study examined current practices surrounding warranty claims, human resource allocations, and the mechanisms of tracking and streamlining service department costs.

Solifi Launches 2024 Global Leasing Report

The report details insights about the world’s top 50 leasing markets.